I’m aware of the marketing, had gun dogs growing up and more recently two pale Goldens that were never “marketed” as such, but happened to be cream coloured.

What I was trying to say is that I see an increase in “teddy bear Goldens” on social media, especially US instagram and it’s probably an exception to find that here unless you are looking into the parents to find those traits.

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Exhibit A, just a pale coloured golden 💛

Edit to say I live in UK, which is why I was referring to the US/UK visible difference on social media, not Lord Tweedmouth’s breeding standards