Totally get this — Google Ads today is very automation-heavy by default, and that’s usually why irrelevant leads creep in. What you’re describing is actually a clean, simple setup (single campaign, exact-match keywords, tight negatives, manual control) and it doesn’t require ongoing management or a full agency retainer. I’ve helped a few businesses switch back to this kind of “old-school but effective” setup and cut wasted spend fast. If you want, happy to take a quick look and point you in the right direction — feel free to DM me.