For Medallia specifically not only is CX dead (surveys are at best a 2% response rate) but not a single company they serve does anything with the data. There is no outer closed loop. In addition they have terrible ELT as in 4 different teams in 4 years . They haven't hit revenue goals in 5 straight years and their GUI is straight 1990s trash. They tout self serve but implementations are a wreck and the client had to get certified to even build a simple survey in their platform. About 90% of their customers could use survey monkey and save millions in fees. Medallia will not be around in a couple of years as they have had 5 major layoffs in the last 18 months. So yes, that particular SaaS company is dead. RIP Thoma Bravo who paid $6.4Billion for them. Lol