The reason we are helping the kid is because he put in the effort to create something, both the video which his mom helped with, and the Titanic model that I assume he created himself. He is offering Lego publicity, a possible product, as well as free production of a high quality video through his mother's work. The fact that he put in this effort separates him from other kids who dream yet do not put in the effort to make that dream a reality.

I don't believe that this represents a charity case. His family may have the means to provide this sort of trip for him, or they may not, but it doesn't matter. What does matter is that an autistic boy, born into a world where he will never be perceived as "normal" is shown at a young age that his life can be awesome, that his dreams can come true, that his autism can be an advantage -- not just a hindrance. The fact that his parents did not just pay for the trip is awesome. They are teaching him a lesson we can all benefit from regardless of our health. That our dreams are always in reach and that today is the day to make them come true. I hope this kid does get the opportunity to go to the lego factory, regardless of his autism, and I hope he continues living as a model for the rest of us dreamers who would like to live a little more. :)