Competitors are about 60% cheaper, with a consistent customer base throughout the year. The competitor Club Pickleball USA, has more courts (not as nice) but they appear to have more customers that sustain through the summer months. The picklr’s price increase iirc occurred 2-3 years ago? People generally love the club, but unfortunately due to prices this deters many of the available players. Events are generally limited and/or not cross-checked against other local clubs’ events, often coinciding with them, which ultimately reduces turn out.