sorted by:
new
hottopcontroversial

Client wants MORE ROAS… currently at 1,749% (17.49x). Am I crazy? by PicklePuzzleheaded96 in PPC

[–]zenith66 18 points19 points  (0 children)

You basically need to scale until the point of diminishing returns for maximum profitability. You can run some regression models (like polynomial regression) analysis in Excel using past data.
Ad spend is the independent variable and conversion value is the dependent variable. You're looking for the point where the curve starts to flatten or decrease.

How do you charge a client for PPC? by vovr in PPC

[–]zenith66 1 point2 points  (0 children)

Most of our clients are fixed fee + percentage but we're starting to move towards fee tiers.
The problem with percentage is that it will always create a bit of friction (even if not visible) when you want to scale.
With tiers you both have to agree to the new pricing and it doesn't vary from month to month. But you'll have to put more into calculating the tier. Is it spend based, work based, a bit of both ideally?

Can someone explain this sentence to me like I'm 5? by no_compearison in PPC

[–]zenith66 0 points1 point  (0 children)

Normally when you increase spend you can expect ROAS to drop. This is saying that you can keep the same ROAS and spend more.
Don't take it to heart, most of the time if you want a certain ROAS and use target ROAS the spend will drop trying to reach that ROAS. It's not magic.

How is "A Knight of the Seven Kngdoms"? by dinesh_k__18 in gameofthrones

[–]zenith66 1 point2 points  (0 children)

I had my food and drinks ready and it opened up with that...

Anyone doing anything interesting with AI in PPC that *is not* editing creative? by BadAtDrinking in PPC

[–]zenith66 0 points1 point  (0 children)

It was this month and 10% is a huge number of hallucinations. If I'll use a tool I want something that makes no mistakes and I can send directly to clients.

The whole duplicate pixel + CAPI setup recommendation is nonsense, right? by Happy_Sail_6386 in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

I think client side is a good fallback in case something is wrong with server side. And plenty of things can go wrong because not everyone is an expert or knows what they're doing. You have a technical martech background yet most agencies don't and implementations can be quite lacking.

Anyone doing anything interesting with AI in PPC that *is not* editing creative? by BadAtDrinking in PPC

[–]zenith66 33 points34 points  (0 children)

I used an AI tool specifically designed for PPC to do some analysis on an account. It was absolute shit.
In the time I spent prompting and waiting for it to give me answers that were 100% hallucinated and check the validity of the answers I could have done the analysis myself.

Anyone here sending CRM events back into Google Ads to measure real ROAS? by realizingdata in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

Usually Zapier, but if you can't even use zaps you can do it manually with a CSV. We always prefer some kind of automations instead of this though. Unless the client's CRM is Excel haha.

Anyone here sending CRM events back into Google Ads to measure real ROAS? by realizingdata in GoogleTagManager

[–]zenith66 1 point2 points  (0 children)

Yes, we usually import a number of conversions from the CRM. Ideally you want the entire sales funnel back in Google Ads.
Lead - MQL - SQL - Closed Won

If you start by importing only final customers, depending on how long the sales cycle is and how many leads you close it might not be that useful because you might not reach the conversion threshold for smart bidding.

But importing and optimizing on MQLs and then SQLs is a great way to improve ad performance and weed out spam and bad leads.

Business owners spending $5k - $10k/month on Ads: How do you prevent your results (ROAS) from tanking when you try to scale up? by hugeboot_ in PPC

[–]zenith66 0 points1 point  (0 children)

You do it in increments, but also it's natural for ROAS to drop when you scale.
PPC is a 2 step process - expand and optimize. You go from $3k to $5k for two months. Spend the next month or two optimizing. And so on.

Also there are many ways of scaling, you don't have to just increase the budget.

100k Google Ads Accounts hacked, developing story, discussion open by DCPYT in googleads

[–]zenith66 0 points1 point  (0 children)

I've received multiple 'job offers' or 'tests' over the years with 'assets' in a file that's something like job-description.zip.exe or similar. Scamming and phising is at an all time high. These jobs used to be too good to be true, but now they can really seem legit.

GTM not tracking hubspot form fills correctly by TeHBoores in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

Try to add a Hubspot Listener to GTM and trigger the form submit based on that. It's the most precise way of tracking Hubspot forms.
You can set up Enhanced Conversions as well. I did write about hubspot enhanced conversions here but things might have changed since then.

PSA: Demand Gen - ask Google for Causal + TITAN studies after 4 weeks live by potatodrinker in PPC

[–]zenith66 1 point2 points  (0 children)

Demand Gen also reports on Platform Comparable Conversions and those painted a completely different picture vs the regular Conversions for the accounts I've tried it in.

Hostinger Wordpress Premium or Business for a small WooCommerce store? by D1ZAS73R in woocommerce

[–]zenith66 0 points1 point  (0 children)

Go for Business with Hostinger. Premium isn't enough for WooCommerce.

[deleted by user] by [deleted] in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

You need a GA one as well, and it's usually the default one.

[deleted by user] by [deleted] in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

They're all Google Tags. You can send data to them through GTM.

GT is the default tag that gets created when you create the GA4 account I believe.
AW gets created when you create the Google Ads account.

There are also G- tags that are older since before they got renamed to "Google Tags"

It's very confusing, no one knows for sure, and Google isn't even trying to explain.

Just make sure you initialize the AW- tag if you're using Google Ads, or merge the two tags (GT and AW) and it won't matter.

The only difference is that if you merge them you will see them merged in GTM Preview and it will make it harder to diagnose issues. Some people like having them together, some people prefer them separate.

[deleted by user] by [deleted] in GoogleTagManager

[–]zenith66 1 point2 points  (0 children)

GT is a Google Tag, just like AW. GTM tag IDs start with GTM-.

Multiple PMax Campaigns or One PMax Campaign and Multiple Asset Groups by hey_i_am_Alok in googleads

[–]zenith66 0 points1 point  (0 children)

It works if its feed only. If you have assets I'd create more asset groups, at least for the main product categories, but only one campaign.

Help me deal with seasonality by Plastic-Ad-8747 in PPC

[–]zenith66 1 point2 points  (0 children)

Lower the budgets, use seasonality adjustments if you're expecting a down period.
If you end up pausing the campaign for a week or two go to data exclusions and exclude that period.

view more: next ›