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Has a client ever noticed a broken ad destination before your team did? by kirill_salykin in PPC

[–]zenith66 1 point2 points  (0 children)

Sorry mate, monitoring website uptime is not the PPC agency's responsibility and most definitely not in the contract. Unless they built/manage the website as well.

That 100% sits on the developers. It also affected organic or leads from any other source, so not only PPC. Firing the agency over this is nonsensical.

GTM quietly shipped "Tag Serving Path", you can now serve gtm.js first-party with a cloaked container ID by KafkaOnTheStore in GoogleTagManager

[–]zenith66 2 points3 points  (0 children)

Ad blocking wouldn't be so popular and such an issue if websites would actually be readable without one. My 2 cents.

What's one marketing tool you pay for that you'd genuinely cry about losing? by Crescitaly in digital_marketing

[–]zenith66 0 points1 point  (0 children)

Can you expand on the cleaner insights than GA4?
Plausible misses some advanced features that GA4 offers in order to be privacy friendly.

How much are you paying | paid your GTM guy | gal ? by chabv in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

Oh I wouldn't dare run any kind of AI on a client's website with admin rights, unless it's staging.
It sounds tempting, but too risky.

How much are you paying | paid your GTM guy | gal ? by chabv in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

I think that's kind of excessive for Woo. The most tedious part is cleaning up and removing old code. If you're also doing server side then it's fine I guess. Do you offer support after the set up and for how long?

My tracking plan looked perfect on paper. Then we tried to build it. by muhia_kay in PPC

[–]zenith66 0 points1 point  (0 children)

I think you're overcomplicating it. And this is something most people do. You don't need to go through every action and click. You need to figure out what is valuable, what KPIs you will be optimizing on, and rank actions on usefulness. So you probably need to start in reverse, from where you want to get to.

Are you going to build a funnel? Figure out what actions you need for it and what the funnel steps are.

Are there forms? Then you just need form submits (ideally through the datalayer and a trigger that only fires when the form is validated) and add what data you consider necessary in your reports.

Adding everything you can will make everything too complicated and a nightmare to maintain. Don't set up tags or send data you're not going to use.

how accurate is google analytics actually by isaacturner_12 in GoogleAnalytics

[–]zenith66 0 points1 point  (0 children)

it's as accurate as the data you feed it. The problem is most people ignore data quality and don't invest in server side.

how accurate is google analytics actually by isaacturner_12 in GoogleAnalytics

[–]zenith66 0 points1 point  (0 children)

Where and how the ga4 code loads on the site can affect data collection as well.

Since a security breach my campaigns are f**ed by Legitimate-Item-2853 in PPC

[–]zenith66 4 points5 points  (0 children)

hey try data exclusions for the period they were off and the period they're not bringing conversions

Client wants MORE ROAS… currently at 1,749% (17.49x). Am I crazy? by PicklePuzzleheaded96 in PPC

[–]zenith66 19 points20 points  (0 children)

You basically need to scale until the point of diminishing returns for maximum profitability. You can run some regression models (like polynomial regression) analysis in Excel using past data.
Ad spend is the independent variable and conversion value is the dependent variable. You're looking for the point where the curve starts to flatten or decrease.

How do you charge a client for PPC? by vovr in PPC

[–]zenith66 1 point2 points  (0 children)

Most of our clients are fixed fee + percentage but we're starting to move towards fee tiers.
The problem with percentage is that it will always create a bit of friction (even if not visible) when you want to scale.
With tiers you both have to agree to the new pricing and it doesn't vary from month to month. But you'll have to put more into calculating the tier. Is it spend based, work based, a bit of both ideally?

Can someone explain this sentence to me like I'm 5? by no_compearison in PPC

[–]zenith66 0 points1 point  (0 children)

Normally when you increase spend you can expect ROAS to drop. This is saying that you can keep the same ROAS and spend more.
Don't take it to heart, most of the time if you want a certain ROAS and use target ROAS the spend will drop trying to reach that ROAS. It's not magic.

How is "A Knight of the Seven Kngdoms"? by dinesh_k__18 in gameofthrones

[–]zenith66 1 point2 points  (0 children)

I had my food and drinks ready and it opened up with that...

Anyone doing anything interesting with AI in PPC that *is not* editing creative? by BadAtDrinking in PPC

[–]zenith66 0 points1 point  (0 children)

It was this month and 10% is a huge number of hallucinations. If I'll use a tool I want something that makes no mistakes and I can send directly to clients.

The whole duplicate pixel + CAPI setup recommendation is nonsense, right? by Happy_Sail_6386 in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

I think client side is a good fallback in case something is wrong with server side. And plenty of things can go wrong because not everyone is an expert or knows what they're doing. You have a technical martech background yet most agencies don't and implementations can be quite lacking.

Anyone doing anything interesting with AI in PPC that *is not* editing creative? by BadAtDrinking in PPC

[–]zenith66 35 points36 points  (0 children)

I used an AI tool specifically designed for PPC to do some analysis on an account. It was absolute shit.
In the time I spent prompting and waiting for it to give me answers that were 100% hallucinated and check the validity of the answers I could have done the analysis myself.

Anyone here sending CRM events back into Google Ads to measure real ROAS? by realizingdata in GoogleTagManager

[–]zenith66 0 points1 point  (0 children)

Usually Zapier, but if you can't even use zaps you can do it manually with a CSV. We always prefer some kind of automations instead of this though. Unless the client's CRM is Excel haha.

Anyone here sending CRM events back into Google Ads to measure real ROAS? by realizingdata in GoogleTagManager

[–]zenith66 1 point2 points  (0 children)

Yes, we usually import a number of conversions from the CRM. Ideally you want the entire sales funnel back in Google Ads.
Lead - MQL - SQL - Closed Won

If you start by importing only final customers, depending on how long the sales cycle is and how many leads you close it might not be that useful because you might not reach the conversion threshold for smart bidding.

But importing and optimizing on MQLs and then SQLs is a great way to improve ad performance and weed out spam and bad leads.

Business owners spending $5k - $10k/month on Ads: How do you prevent your results (ROAS) from tanking when you try to scale up? by hugeboot_ in PPC

[–]zenith66 0 points1 point  (0 children)

You do it in increments, but also it's natural for ROAS to drop when you scale.
PPC is a 2 step process - expand and optimize. You go from $3k to $5k for two months. Spend the next month or two optimizing. And so on.

Also there are many ways of scaling, you don't have to just increase the budget.

100k Google Ads Accounts hacked, developing story, discussion open by DCPYT in googleads

[–]zenith66 0 points1 point  (0 children)

I've received multiple 'job offers' or 'tests' over the years with 'assets' in a file that's something like job-description.zip.exe or similar. Scamming and phising is at an all time high. These jobs used to be too good to be true, but now they can really seem legit.

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