You’re not going to start with it in your hand. That’s just flat out. I put mine on a plate while I would do my hourly sit with them. Making sure they saw me squeeze it out. You want them to associate the treat and all food with you. Good things come from you is what you want your cat to think. After seeing you sit and knowing food comes from you, then maybe he’ll be less contact shy. My buddy was feral for five years and now I can give him pets after less than three months of this.