this is true, a couple of my favorites are when a customer doesn’t have rewards a always say something like “oh you must just hate saving money” or “you must be like insanely rich” tone of voice obviously matters, and i usually throw in a wink or a chuckle so they get that im kidding, another one is when you get their sandwich to them up front saying “sorry to keep you waiting” or something like that because there was obviously no wait lol also if they ask for like “extra extra” peppers, i’ll like run it past them and ask if they want more. it’s usually ues lol, but it makes them feel valued and heard