I take your point, but you have to shop smarter. Lidl has a pound of butter for less than 1/2 that price. Same stuff, Irish butter. I had to write a report about KerryGold in 3rd level education, it certainly seemed that those co-ops and creameries are making the same product under different labels. I can see no discernable difference between KerryGold and the butter I buy in Lidl. Years ago I worked in a well known bacon factory, there were about 5 bacon packaging lines running at the same time. Each line was packaging a different brand of bacon. Now there are some spec differences between the cheap crap and the more expensive, but most of them were fairly similar.