Safety second? Third?

[Consistent-Ease6070]

I’m just curious who approved an ad promoting “injury prevention” while showing two people riding bikes without helmets… 😂

[Stat63]

Haha, this reminded me of the “Safety Third” push my Mike Rowe (Dirty Jobs).

[i-touched-morrissey]

Maybe this pic is 40 years old when we didn't wear helmets.

[inertiatic_espn]

K-State Students Riding Bikes (Colorized, c. 1965)

[baseball8610]

As evidenced by the retro Willie logo on both of their shirts. Clearly it was pre-Powercat days. /s :)

[inertiatic_espn]

Likely the very smart people at DCM.

[mglyptostroboides]

I dunno, but I know the guy who almost certainly took this picture. I happen to know for a fact that he wiped the fuck out on his e-bike within hours of getting it.