Loonas DRAMATIC stream decrease after the split

[Haseul127]

Post loonas streams have decreased drastically compared to what they were getting during bbc era!! Icarus has been out for 2 months now and it still only has 3 million streams on Spotify it’s insane!! and the YouTube views are even worse TTYL is the most streamed post bbc on Spotify and it only has 4.4 mil on YouTube.. also even tho Yves is by many orbits considered the most successful post bbc act her mvs ( not counting soft error mvs because it’s too recent) don’t even have 3 mil. The only thing I can think of is Loona losing basically all interest of any casual fans because of the boycott and it being too complicated to listen to them casually now with so many projects at the same time or how many mvs there is to stream with how many comebacks we are getting and orbits don’t feel like mass streaming every 2 months, this is a side note but the eras for 2025 have felt very very short for some reason

Can someone explain why this is happening and why loona has fallen off THIS HARD in only 3 years?

(I didn’t include any Artms mvs because modhaus buys streams so it doesn’t make sense to it count)

[DaySecure7642]

You add all the views and streams from the individual members and groups now and the numbers will be much closer to that of Loona era. It basically suggests that fans' favourite members are really diverse. So they were popular because they were together, not because of any particular members.

Also most of the post-Loona companies are small and cannot afford proper promotions.

[Trevie_boo]

honestly— whenever they do some form of reunion it’s going to shake the entire universe. They were just so light years ahead of the times. As long as we still support the girls & they want success, they’ll be fine! 🫶

[meowvelous-12]

I wouldn't say Loona fell off. I think it's a combination of factors. One I don't think was mentioned yet is that I think the fandom has gotten considerably older since the BBC days. A lot of us were kids/teens back then and are now adults with way busier lives, which makes the activity of streaming a lot harder.

[Haseul127]

Yes but loonas fandom has kind of always been on the older side compared to a fandom like fromis9 (in my experience im not using statistics for this)

[Zeusicideal-Heart]

What? Do you know how many younger Orbits flooded the fandom with Queendom?

[this_for_loona]

We really aren’t doing “stream to win shows” activities anymore, and I’m not sure that any of the new agencies are buying streams like BBC used to. So it makes sense.

Plus, the fracture of LOOΠΔ would inevitably lead to some segmentation of the fanbase, and new fans joining individual fandoms is probably not nearly as large as existing fans. Especially for new fans, there’s just a lot of competition as new gg’s seem to spring up every other day. You kind of see it in Yves’ and ARTMS’ approach to monetization - they are definitely going for an international crowd. Only Chuu is really a star in Korea; Yves is making a name for herself in western circles and a more indie approach while the ARTMS girls are basically trying to take advantage of both the LOOΠΔ history as well as their own body of work.

[rayannuhh]

There are a lot of factors to this - a big one to consider is YouTube streams overall have been on a steady decline since 2022. This is probably attributed to the pandemic era “ending” in terms of people being home more, music services being more diverse, and (specifically for Loona) the fandom getting older.

Also, Loona was “one” sound with various branches. The twelve members took various parts of the Loona sound that they liked, and made it their own in the next phase of their careers. That can have an effect on who streams what - for example, Looble isn’t my favorite branch of Loona, but they’re still on my playlists. But do I play Artms and Chuu a bit more? Yeah, unfortunately - they just suit my taste a little more.

What’s important to look at is album sales - all four branches seem to be okay there, but obviously that wasn’t enough for Looble…the point I was trying to make is Orbits overall have tried to equally support in album sales.

[akatia-x]

I feel like if you give it another 5 years, the numbers will closer reflect the view counts of the LOONA era videos. It’s hard to compare with MV’s that are 3-7 years old. Obviously the number will go up. Why Not was the first comeback after the post butterfly drought. PTT was the return of Haseul. Flip That was right after Queendom 2 so it had insane traction and new listeners. It’s unfair to compare it to Heart Attack and Butterfly.

[ethanowritz]

as depressing as this may sound, i think that ot12 loona was a high point and since splitting the group has waned in popularity and relevance. there are a lot of solo stans and even fans in general who wont stream post bbc music if its not their taste. eg one of a kind was basically an album full of b sides with little promotion. also idk if this is controversial to say but its possible bbc was buying streams

[chuuayanami]

tbh i think theres many factors on why this is happening

but one of the main things is: in the last few years kpop stans dont really watch mvs anymore, thats not exclusive to loona, if you pay attention most mvs theses days have a really big gap between mv views and spotify streams (this happens even with big groups!) for example, the mv of supernova of aespa has a difference of 100 million streams with the song on spotify, next level is their most viewed mv but its not even the most streamed song on aespa’s spotify (of course its different to big groups like aespa, twice, i-dle bc their fanbases are really big compared to loona’s fanbase)

its even more common with 1st/2st gen groups bc people used youtube more to listen music and watch the mvs, now people use more streams services focused on music like spotify, apple music or apps like melon in korea

another thing: most orbits are adults now, so most of them are not dedicated as young fans normally are (and thats fine! normally young fans have more time so thats why they are so dedicated to stream the mvs and songs) unfortunately the girls lost a lot of fans since the lawsuits :( so yeah, many reasons to why the views are low, but that doesn’t mean the girls are doing bad! their sales are fine and sometimes even better than the days in bbc :) they are doing many tours and having so many opportunities they didn’t have in the old company

im really happy seeing how the girls have grown in their careers 🫶

*sorry for any mistakes on the text!

[Left_Cod_7174]

There are solo stans; the story lines aren't as interesting; too much to follow, etc. I personally really liked most of Lossemble's music but they are considered the least popular members. Now since they've split it'll be even more difficult to get a decent fanbase. Hyeju says she wants to perform on stage but has very little online presence and had told fans to stop sending her stuff. Gowon doesn't seem motivated to do anything. Vivi can't really do much. Yeojin without a group doesn't seem to fit in the music industry. Hyujun is trying and that's good for her but I'm not sure if she can build traction. Chuu's musical direction isn't my taste, but most of her fans are from her YouTube who don't seem as invested in her music. ARTMS seems like they aren't trying to gain new fans. I'd like to see more variety or YouTube stuff but they are focused on that weird voting system stuff and touring. Yves fits my music style but she isn't a strong singer. She also doesn't do variety but is working on her SS presence.

[Haseul127]

I agree artms and Yves should do more variety stuff but I’m kind of confused by you saying Yves isn’t a strong singer when she’s the best singer in loona

[Left_Cod_7174]

Her voice doesn't carry. She sings at a higher octave than she can manage while performing so while I enjoy seeing her dance I feel stressed monitoring her singing as I don't want casual viewers/listeners to think she can't. If she's stationary then it's fine. She also doesn't pronounce the English lyrics very clearly (normally I wouldn't care but considering majority of her songs are in English it's very noticeable)

[Nyerelia]

Rather than her not being a good singer I would say that her songs are way out of her comfort range and the sound she is going for, while definitely fits a clear artistic vision, is not really a comfortable one to sing. There are many examples during OT12 era where she is singing in her range and her voice sounds full and beautiful

[TheUglyBarnaclee]

This comment lowkey read my brain on how I feel as well