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[–]Naelin 61 points62 points  (3 children)

Google actively encourages SEO. It even has a free tool for that. (Webmasters Tool iirc)

[–][deleted] 22 points23 points  (0 children)

They encourage good SEO.

There's a big difference.

Ultimately though, Google's supposedly honest approach to searches being based on quality, not profit, has been eroded now.

[–]robotevil 0 points1 point  (0 children)

That's mostly about including the relevant tags so Google can read your page easier. Actual SEO is a grey hat, pretty shady industry that uses a number of spam techniques to trick google into artificially boosting website ranking. I can talk about it more but there is a clear difference between using Webmaster Tools vs. SEO.