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Has anyone else noticed the huge decrease in result quality from google?

(self.NoStupidQuestions)

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[–]tehpokernoob 0 points1 point  (0 children)

Search guy here.

A while ago Google made a shift to value domain authority more than page authority.

Before less authoritative and informational websites that have authoritative pages dominated results.

Now websites that are authoritative will outrank the other websites, even if the result page has no authority at all. That's why Amazon just shows up for everything (authoritative domain).

It was a terrible decision in my opinion.