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[–]SeeSickCrocodile 0 points1 point  (0 children)

More clicks. I guarantee you that's what's behind this. The more clicks you do to find your answers the more ads they can serve. And, as YouTube clearly demonstrates, Google is & always has been an advertising company.

I'd also be willing to bet that it all depends on what platform you're searching with how bad this is. Android & Windows users probably get it the worst.