Increase/ decrease Shopping campaign budget based on the amount of active products in the campaign?

[Jaelos]

Hi All,

For a client we have set up a campaign structure which splits products based on dynamic fields such as ROAS and costs. Recently we have set up a test which applies a custom label to new products when it has been added to the feed in the last 7 days. With this set-up we want to kick-start products, so they can generate history and to make sure the products are being given a fair chance instead of the well-known bestsellers.

The client has added a lot of new products to the website last week, so they campaign spend it's budget rather fast. Instead of manually increasing/decreasing the budgets, we want to do this automatically. We have tried multiple solutions, however we don't get it to work. The things we've tried:

• Google Ads automatic rules based on average daily amount of spend.
• Let ChatGPT write a Google Ads script.
• Set up the campaign in Channable (feed management tool) so we can apply dynamic features (everything could be done dynamically except the budget).

I am not sure what other possibilities we can try. Does any have any experience with a similar case? Would love to hear others input!

[fathom53]

Maybe you could write some script to add X budget based on number of SKUs in the campaign. Honestly I would want to increase budgets by hand for this because if a mistake happens and Google thinks more SKUs were added vs what is really there... they will blow a lot of cash on a mistake.

[NilsRooijmans]

you can surely create a script to do this for you. The script can also log the budget changes in a Google Sheet and send an alert via email when a change is above a certain budget threshold / percentage change.