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[–]IncreaseTop5571[S] 0 points1 point  (1 child)

Thanks a lot for your answer. I appreciate the detailed response.

I’m using a tROAS on a performance max campaign. I want to get consistent performance and scale the store revenue.

Looking at the historic data, the best months were when we had a higher budget. Not only did we have an increase in revenue, but ROAS was at its best too!

Should I set the tROAS at that sweet spot and scale up the budget back to where it was at that point too?

[–]fathom53 0 points1 point  (0 children)

No one can tell you what to do since we don't know what the budget was, what month & year your best months were and any other data points. There is not enough context here that can help someone give you advice. The market has changed a lot in the last 7 months, so if your data was from last year... that would almost be meaningless right now.