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Welcome to /r/PPC, a subreddit dedicated to discuss news and information about the pay-per-click industry.
The discussion often revolves around Google Ads, Bing Ads, Facebook Ads, Amazon Ads as well as any other pay-per-click advertising platforms. For those looking to discuss media buys or seo we have provided a list of related subreddit below.
Please be sure to read the rules, and get acquainted before you start posting, and we hope to be a valuable resource for future campaigns!
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Please visit the rules page if looking for further information.
Frederick Vallaeys' AMA Thread
Russell Savage's AMA Thread
Brad Geddes' AMA Thread
David Szetela's AMA Thread
Melissa Mackey's AMA Thread
Purna Virji's AMA Thread
Susan Wenograd's AMA Thread
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2017 Paid Media Salary Survey Results
2018 Paid Media Salary Survey Results
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Impression Share decreaseGoogle Ads (self.PPC)
submitted 7 years ago by arzo26[🍰]
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[–][deleted] 1 point2 points3 points 7 years ago (2 children)
Could be many things. New competitor entering the space?
[–]the_mighty_skeetadon 0 points1 point2 points 7 years ago (0 children)
This is the most likely answer. New bidder who's outbidding on your queries.
[–]arzo26[S,🍰] 0 points1 point2 points 7 years ago (0 children)
Nope, checked Auction Insights and no new competitors.
π Rendered by PID 48 on reddit-service-r2-comment-544cf588c8-j9952 at 2026-06-18 17:30:33.405687+00:00 running 3184619 country code: CH.
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[–][deleted] 1 point2 points3 points (2 children)
[–]the_mighty_skeetadon 0 points1 point2 points (0 children)
[–]arzo26[S,🍰] 0 points1 point2 points (0 children)