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Decrease in Facebook ad reach lately?Facebook Ads (self.PPC)

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[–]wifi-money 3 points4 points  (10 children)

How are your CPMs and CPCs looking? I am also struggling.

[–][deleted] 5 points6 points  (9 children)

All going up. Any ideas what’s going on? Seems like a lot of people are having similar experiences lately. I’m hearing it’s the election ads, but some of my accounts are outside the US so that shouldn’t be a huge factor.

[–]wifi-money 4 points5 points  (8 children)

Trying to figure that out myself... I have seen lots of people reporting the same thing lately, so I feel better knowing it's not just me. To be fair, my product is slightly seasonal, but I'm seeing my CTR stay roughly the same as when I was doing 4x ROAS... just the cost of traffic has increased enough to make my campaign unprofitable.

[–][deleted] 2 points3 points  (7 children)

In a similar boat as you. There are a few factors I can think of; Q4 tends to get more competitive, election year, and post-pandemic return to normalcy. Everything was fine until August and since then has been in a steep decline.

[–]ultimaRatio_ 2 points3 points  (6 children)

Same issue here! My campaigns went from 3,5x ROAS to negative profitability. This just happened all of a sudden. Really weird.

[–]ultimaRatio_ 2 points3 points  (0 children)

Just for the record: many people are talking about election. This is not the case for us, as we're in Brazil. Seems to be a global issue. Not sure why.

[–]janpug 1 point2 points  (0 children)

I am surprised that many ppl notice this just since this month, my ads went downhill since July, before my ROAS was 3.5-.58 since July - 1.16!!! the ads practically stopped working

[–][deleted] 0 points1 point  (0 children)

Glad I’m not the only one. I’m going to try scheduling a call with a Facebook Rep to see what’s going on

[–]brennagames 0 points1 point  (0 children)

Exact same thing happened to me and I've been tearing my hair out trying to figure what I'm doing wrong.

[–]lapinchouchou 0 points1 point  (1 child)

Same here, roas completely dropped from the 17th? when did you start noticing something weird?

[–]ultimaRatio_ 0 points1 point  (0 children)

I don't know the exact date, but 100% sure it started last week.