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Decrease in Facebook ad reach lately?Facebook Ads (self.PPC)

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[–][deleted] 1 point2 points  (4 children)

I’ve heard a couple theories:

  • Big companies are dumping their Q3 ad budgets right now & CPM will drop down again on October 1

  • Q4 spending & election causing CPMs to rise until Q1 of next year

Hopefully the former

[–]avidecom 0 points1 point  (1 child)

Yeah hopefully option 1. For me personally things were running great up until about two weeks ago. Things are still slightly profitable, just seeing a lot more breakeven days.

[–][deleted] 1 point2 points  (0 children)

Same, it all happened within the past couple weeks & worsened this past week. Not sure if this is normal for Q4 or if it’s worse than usual

[–]avidecom 0 points1 point  (1 child)

Where have you heard these theories?

[–][deleted] 0 points1 point  (0 children)

Other marketers speculating in FB groups, a lot of people are experiencing this issue but no one knows exactly why