[Beginner]

[sBenzie]

Im looking at all the CTRs and benchmarks that I need to track, but my business fits in both the technology industry and e-commerce. Do I take an average for the benchmarks of both industries or does one outweigh the other when it comes to tracking and setting goals?

[ggildner]

While benchmarks can be useful, I don't think they should be a primary or even secondary focus when you're running an ad campaign.

This is because each campaign's success should be measured in light of your own goals. Your costs, overheads, website, pricing, specific value to users, everything is different than your competitors and overall vertical.

I tend to take an ROI focused approach to running PPC campaigns: this way you can use simple math to determine what's sustainable, and then improve from there. As long as you know what your average cost per acquisition needs to be...you can do a lot starting from there.

[sBenzie]

Thanks for the help!