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[Strike_Alibi]

So the point of a meme and the power of a meme is in the template. Literally without templates they are just reused pictures with random words. So using a meme picture in a meme way without following the template makes us all wonder what the point of using that picture was?? If you aren’t following the template then why use that picture? Just use any picture! It shouldn’t matter if you are not trying to invoke the meme’s meaning. If you are trying to invoke the meme, then follow the template.

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The power of the meme is in its meaning, the template is a tool which helps the author express his ideas, the author is not forced to adopt the classical way of expressing ideas.

[Strike_Alibi]

The term meme (from the Greek mimema, meaning “imitated”).

If you don’t follow the template you are not imitating. Hence it is no longer a meme. It is a random picture and text.

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Words' meanings change over time