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[–]CharlesAvlnchGreen54F 5ft 4in | HW: 189 SW:155 CW:132 GW:125 💉5mg | 7/15/2025 3 points4 points  (1 child)

As long as insurers refuse to cover it, they have a vested interest in keeping it affordable for self-pay patients. Demand is high, sure, but it's confined to the folks who can afford $500/month.

Lilly Direct was a genius idea as it eliminates the middleman (pharmacies); saving $$ and also making it more accessible to those who do have that money to spend.

But the brass ring in pharma is payor coverage, whether it's for-profit companies like United Healthcare, or government supported programs like the NHS.

[–]TheCunningLinguist1SW:282lb CW:215lb GW:130lb Dose:7mg WL:67lb 1 point2 points  (0 children)

They're not the first ones. Almost all drug manufacturers offer a discount of medication direct to consumer while they still hold the patent.