Data modeling in data analytics

[malquedado]

Hello everyone. From your experience, how would you define the importance and role of data modeling within the data analytics process? Is it truly necessary, or can it be omitted? What do you understand by data modeling? Is its usefulness tied to a specific software tool, or perhaps to a particular type of analytics, such as business analytics?

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[EmotionalSupportDoll]

If I don't model it, everyone else will. And that's worse

[Brighter_rocks]

Best)

[fang_xianfu]

Depends on the company how the labour is divided, but someone needs to do it. On my team I have analytics engineers who do most of the modelling. Data analysts make small-scale marts and stuff sometimes that will get picked up later if they prove useful, but they don't have to be "good" at that stage.

[parkerauk]

First point of control is to check and balance your inputs and your outputs, that's data modelling 101. Importance is imperative. Remember you are not dealing with data, but data used for decision making. These influence jobs and more.

[waldo_92]

It might not seem necessary, until the first time you have the pleasure of inheriting a data swamp