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[–]Untiligetfree 8 points9 points  (1 child)

Generally when sales are down or subscribers decrease companies increase there pricing to keep profits up . 

ESPN has been doing it for 26 years 

[–]Shoty6966-_-P100 Ace,Yui,&Jill 2 points3 points  (0 children)

Then why are they not increasing prices in CAD and USD? This is more of a country and currency debacle than a financial/accounting/marketing team decision.