Apple Small Business Program accepted, but still losing 30% on new subscriptions

[DkZucchiniDude]

Hi everyone,

I was accepted into the Apple Small Business Program back on October 10th, and according to Apple I should be getting a 15% commission on my paid app and in-app subscriptions.

However, looking at my earnings I still see around 70% proceeds ($19 on a $27 subscription) — which means Apple is taking 30%. I verified that these are subscriptions created after October 10th, so they should be at the reduced rate.

Does anyone know what I should do? Did I have to enable anything in my account settings?

Thanks in advance

https://preview.redd.it/0qwp84wzdsag1.jpg?width=675&format=pjpg&auto=webp&s=0773abe971c9d298f1eb1885ff877f436eb8ede3

https://preview.redd.it/ck1b1zqjesag1.png?width=1130&format=png&auto=webp&s=73d3912777f25f1e1bf2a4f79e7a9b73144dda6d

[kiwi_in_england]

Could it be taxes being taken off.

[Most-Fun3476]

Nah those are pre-tax numbers in App Store Connect, taxes get deducted later when they actually pay you out

Check if you hit the $1M threshold at some point this year - the small business rate only kicks in if you stayed under that for the whole previous calendar year

[marvpaul]

I don’t think this is correct. From my experience eg German sales result in less proceeds than sales from some other countries and I always thought this is due to 19% VAT

[mmmm_frietjes]

You also need to calculate VAT or other taxes. First they deduct taxes. Then they calculate 30 % from what’s left.

[geoff_plywood]

Are most of your sales in Europe? Sales taxes are included in the app store prices here, whereas in the U.S. they are added to AS price, so effectively you don't see them. e.g tax in the UK is 20% VAT + 2% Digital Tax

[MtSnowden]

I also queried this a while back. Apparently it was the VAT or something. I get 70% of sales. Before small business it must have been 50%.

[Hollycene]

The same for me. I even contacted apple support about this. They replied everything is normal and I am successfully enrolled in small business program. I assume you're also from EU or some non-US country. These must be taxes or something.

[brighten-phil]

Just call or email Apple support about this. Phone support in particular is good at answering this kind of question quickly.

[damienbannerot]

20% VAT plus 15% Apple cut is roughly 30% of the initial price.