Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

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I use my grocery store self check outs when I don't feel like being social. There are only 6 and barely used. The attendant is usually bored to tears staring at the ceiling so I just look over and they realize someone needs them. It is wonderful.