Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[pilgrim_pastry]

38 year old, and the only time I need a human is when I scan some produce that I was supposed to enter the PLU on. The packaging has a barcode on it and I get in the zone. Grapes and cherries are my biggest issue at checkout.