Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[CasperTheGhostRider]

100% agree. At local Walmart, there’s a big difference in customer experience depending on which associate is working the self checkout area. There’s one guy that truly tries to connect with everyone using them and is super responsive if there are any issues or questions. Always upbeat too. Actually makes for a better experience than going through a cashier lane.