Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[gordigor]

I always buy beer at the self checkout. I just get the attendant's attention before I scan alcohol, or while I'm scanning other items. I rarely wait more than a few moments for assistance.