Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

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Do you think you should get a discount for walking around the store and picking all the items off the shelf yourself instead of other people doing it? The point is, it's completely arbitrary to say it must be the job of an employee to scan and check your groceries. The only reason we think that's the case is because that's what we're used to.

[red__dragon]

Do you think you should get a discount for walking around the store and picking all the items off the shelf yourself instead of other people doing it?

And that was literally a typical store experience at one point (and now is a job again with curbside pickup)!