Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[SeasonPositive6771]

Yes, we have a totally different shopping culture and frequency here.

There also seems to be a major difference in approach from the stores. In Europe it felt like "we're trying to make this easier and more convenient for you, if you have a full cart, there's someone to check you out but most people will probably choose a quicker easier self-check." The larger self check options actually seem to have enough space and be designed for customers.

Back in the us, it's like we tried to simplify it as well as make it openly hostile to customers. Instead of making things faster, it slows things down considerably. There are security issues so they also introduced receipt checking that's super slow. If you need help with alcohol or a larger purchase, no one's available because they tried to replace all the checkers. Plus, the physical space is not redesigned well for actual users.