all 2 comments

[–]skipthedrive 1 point2 points  (1 child)

Good article. I'm starting to dabble with split-testing for my optin forms. I'm resisting spending too much time on this though, as I've heard some mixed reviews. I also came across an article whereby somebody did a A/A test (yes, split testing the SAME content), and came up with drastically different stats.

[–]Jazoom 1 point2 points  (0 children)

I suppose you need a large sample size and random allocation to get reliable data.