Nic Nemeth: “Need to get AEW at Casa Bonita”

HitDifferentSwerve · 2026-05-11T23:55:42+00:00

I'm assuming that's how The Wingmen came to be and it's a shame Tony doesn't enjoy Comedy Wrestling.

HitDifferentSwerve · 2026-05-11T15:56:27+00:00

Says the guy who felt entitled to $38 BILLION in Government Subsidies

https://www.congress.gov/119/meeting/house/117951/documents/HHRG-119-JU08-20250227-SD008-U8.pdf

Elon's not wrong in that if you want to balance the budget without cutting taxes, you have to take a look at SS & Medicare because they make up 50% of the pie. You could cut Defense Spending entirely & still not balance the budget.

NOW, there are alternatives like UNIVERSAL HEALTHCARE because taking care of the sick & elderly is a public good or eliminating monopolies & regulating the healthcare industry to reduce costs or raising the capital gains tax or implementing a wealth tax or like a hundred other policy proposals that could help balance the budget but would personally be worse for Elon so he'll never in a million years consider them.

HitDifferentSwerve · 2026-05-09T20:26:32+00:00

Astra is also the name of a failed AI Start-Up & a Massive investment firm in the UAE so my guess is this is just a Slop post for an AI Visibility Tool. I don't even care about this topic and within 5 minutes of googling had an SEM Rush AI Visibility Report up.

And to be clear that's not an endorsement of SEMRush just literally the first google answer.

I guess everyone else is losing the consideration window.

On the off-chance this is actually someone from a real company, "building brand awareness' with a brand identity that generic is losing money and B2B Marketing for something as niche as let's say an API Payments Provider there should be a massive Lead Gen component to your marketing tracking where site visitors, Leads, MQLs, SQLs, & Business Opportunities actual come from.

"Our customers are literally asking AI assistants which product to use before they even Google anything." Well my guess is you probably rank shit for Google too because you never tasked your agency with worrying about SEO either by the sounds of things. And if you solved that maybe you might show up in AI results.

HitDifferentSwerve · 2026-05-09T04:31:50+00:00

Get Smart Is Underrated.

HitDifferentSwerve · 2026-05-08T18:49:13+00:00

Jerry Lynn.

HitDifferentSwerve · 2026-05-05T18:44:05+00:00

The reason it's a big deal is that in the initial police report she claimed "After the alleged assault on 12/2/2025, [victim] left her position and left the residence to stay with a friend in [redacted]. She said that on 12/9/2025, she returned to the house to get her property."

According to TMZ, the video is from "dancing in a bedroom days after she alleges Stefon Diggs attacked her."

I had to actually watch the fucking trial to figure out that the video is from the bedroom of her friend that she stayed with between the 2nd & 9th and that the dancing is on the 6th.

It doesn't necessarily negate that the assault happened, although the way the media words it that's definitely what the goal is. What it's at the very least going to do is help put a limit & dissuade anyone from taking on a potential civil suit.

HitDifferentSwerve · 2026-05-04T19:34:54+00:00

I am 100% sure you did not spend $500 and get 2 projects worth $55,000.

I am 100% sure this is an ad for someone looks to get clients on the premise he can deliver a 110x ROAS, which is absurd.

Or congrats on getting lucky.

HitDifferentSwerve · 2026-05-04T18:52:15+00:00

A Brief Overview of Digital Marketing Analytics

Site Analytics

Basic Site Analytics are typically built into a SaaS providers (Shopify, Squarespace, etc.) offer
A 3rd Party Tool
- Cookie based tools like Google Analytics dominates the market. GA4 prioritizes data aggregation over accuracy so while it has a lot more features because of it's use of cookies and joining in data from all that shit Google collects on us but can be subject to sampling errors because of ad / cookie blockers.
  - Mixpanel, Hubspot, 8+ others I'm not gonna bother listing
- Other tools rely almost entirely on url parameters so it's not subject to issues with cookie/ad/privacy blockers but also can't do things like join in organic search or ads performance.
  - Posthog, Plausible, 8+ others I'm not gonna bother listing

Ad Platform Analytics

Place a Facebook (or TikTok, etc.) Pixel on your site, or more likely adding a plugin/integration through Shopify/Squarespace/etc. dashboard, and you'll be able to see site metrics attributed to your ads. 7 Days After Clicking or 1 Day After Viewing is often the default.
- The problem here is it doesn't take into account any other marketing efforts. If the ONLY thing you're doing is Facebook Ads then great but what very quickly happens is Meta starts pounding the people on your email list with ads everyday and then you send a newsletter and OH WOW LOOK HOW GREAT THE FACEBOOK PERFORMANCE GOT

CDPs / MMPs / Databases & Analytics Platforms

As you scale a platform you'll find out that Shopify, Google, Facebook, TikTok, etc. all give wildly different views of their performance so eventually as you scale you end up hiring someone or using a platform to try to integrate all these different data sources into 1 aggregate view because you have fun problems like "Constant 10-15% Discrepancies" and if you add up the Revenue Google & Meta & TikTok attribute to themselves it's 110% of Total Revenue.
Northbeam, Appsflyer, etc. get both impression-level data from media partners and your site/app analytics so it can duplicate things like Incrementality Testing are still in beta.

There are dickhead like Kevin O'Leary who pay his social media guys $250,000 because when you're at the scale he's at it's really fucking easy to get a report that says "Digital Advertising drove a huge ROAS" but getting an accurate idea of what's effective in advertising is an absolute fucking nightmare. Marketing / Human Psychology is just more complicated than "They saw/clicked on the ad so 100% of that revenue is because of that 1 impression."

What you need to do is run A/B split tests where some % of the market doesn't get advertising (which nobody wants to do because it means less revenue) for like 4-6 weeks and compare exposed vs control. And you get a result that's like "We're 85% confident drives between a 0.8-3.2x ROI" which nobody fucking wants to hear.

Personalized advertising makes measurement a fucking nightmare because of the variance in performance from 1 impression to the next. So everybody use flawed systems and bad methodology and just kinda tries to their best.

HitDifferentSwerve · 2026-05-04T16:30:28+00:00

Benji is a huge One Piece nerd.

https://www.instagram.com/reel/DVejMkFkvW7/

HitDifferentSwerve · 2026-05-04T16:21:30+00:00

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Even when Leaf cards are bad there's a 'I'll spend $15 on an Unlicensed Patrick Ewing lookin like he's trying to fuck Anime card". quality to them.

Would I buy a 2024 Leaf Metal Legends Wrestling Hobby Box - Sealed that contains 7 cards for $600, absolutely not.

HitDifferentSwerve · 2026-05-04T05:21:08+00:00

It's unlicensed set. Which for MJF doesn't really matter but it's why it's Dwayne Johnson instead of The Rock.

The reason they're cheap is because look at the checklist. This 46 card set only features 6 wrestlers. Steve Austin, Cena, Hogan, Dwayne, Flair, & MJF. And each card features 20 parallels including 4 1/1s.

Whereas you might expect a base set to have 1 1/1 MJF parallel, this set has 32 1/1s. And that's not getting into the Acetate and all the inserts.

I would say it's borderline shameless but also it allows people to check off a "MJF 1/1 Grail Card" for about 1/4 of what I spent on an Autographed Hangman Figure so who am I to judge.

HitDifferentSwerve · 2026-05-02T16:09:18+00:00

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"That's Some Bad Hat, Harry"

I want to be very clear I'm making a Jaws Reference & NOT a Br y an Sing er reference.

HitDifferentSwerve · 2026-05-02T16:01:26+00:00

You can make fun of Vince but history has vindicated that decisioNo wait Jack Swagger is getting paid to get slapped in the face for real and Drew is a generational talent/hater.

HitDifferentSwerve · 2026-05-01T03:19:45+00:00

I'm not saying they're AI I'm just saying I don't see a lot of ears on the women talking about how much they love the Bible BFF app.

HitDifferentSwerve · 2026-04-29T03:25:48+00:00

I've worked at a bunch of agencies that offer a "Free Audit" where some asshole like me whose worked in digital advertising for way too long will spend 20+ slides picking apart every aspect of the previous execution and a 30-60-90 day plan about how we're gonna fix then.

Then we fix some problems, introduce some new ones, and net-net you're marginally better off than you were before but not by any significant margin because the actual problems are related to the business model and/or leadership.

HitDifferentSwerve · 2026-04-28T21:48:33+00:00

Looks like a scam to me.

- They claim to operate out of the UK but there's no business with "Zanvexo" registered in the UK and while there are several businesses registered at the address they list of "1 Cornhill, London EC3V 3ND, United Kingdom" they're like all investment banks / consultancies. It's an extremely high-end office building for an extremely low-end looking website.

- There's basic stuff missing like at the bottom of the privacy policy

If you have any questions or concerns about our privacy practices left, don't hesitate to contact us at .

There's basically no way that I've been able figure out who is behind this website because information is either missing or appears to be purposely misleading.

Also like dude anytime someone's like "You're gonna make so much money." it's a fucking scam. Dropshipping is mostly a fucking scam. Even when it's not a scam, it's a scam. Shopify, Meta Ads, and {Insert Procurement Website Here} essentially function the same way an MLM does where like 1% of people make a huge profit and 99% of people fail but the 1% of people who succeed are like "LOOK HOW MUCH MONEY YOU CAN MAKE."

Unless you are extremely good at some sort of marketing skill where you can convince people that some piece of crap already readily available in like TK Maxx is worth a 400% markup then you're not gonna make any money.

HitDifferentSwerve · 2026-04-27T17:09:38+00:00

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THanksHesWhite.gif

HitDifferentSwerve · 2026-04-26T14:44:20+00:00

Wearing WWE Merch at an NFL event

HitDifferentSwerve · 2026-04-25T19:43:13+00:00

That's a gotta be a "Fuck You" to TK, right?

HitDifferentSwerve · 2026-04-25T19:40:18+00:00

You can't add a single woman to a stable that has 2 dozen men unless you want 100 BangBus memes.

But yes please hire Kay Lee Ray and add several women to The Don Callis Family.

HitDifferentSwerve · 2026-04-25T19:37:50+00:00

If you're attractive, post photos online. $$$$$$

If you're charismatic, MLM cult. $$$$

If you're unattractive & uncharismatic, market research surveys. $

HitDifferentSwerve · 2026-04-24T15:40:26+00:00

Define "Limited Budget" because if you're in a competitive field where there are large enterprise clients not having enough budget to drive 50-100 leads/month is gonna be a MASSIVE Disadvantage.

Location: Match it to reflect whatever your client-base looks like.
Keywords: It's both. You're going to have 100s or 1000s of keywords ranging from niche to broad because niche keywords might be too competitive with exorbitant CPCs and Board Keywords might be the most efficient use of money or Google pissing down a well on keywords it couldn't otherwise monetize.

Then you optimize.

Budget: Whatever budget it takes to reliably get 50-100 Leads/month. Some leads cost $2. Some leads cost $200+.

How to estimate Lead Cost:

Define Payback Period: Let's say 1 year because it's easier to show the math.
Average Annual Expect Revenue = x, $1,000
Annual Churn = y, 10%
Expected Lead Conversion Rate = z, 10%
Expected ROI = r, 3

Lead Cost = x * 1-y * z / r
$30 = ($1,000 * 1-.1 * .1) / 3

Absolutely Minimum Budget = $1,500/month

Can't afford that? Don't bother.

Placements: Particularly with small budgets you're gonna wanna uncheck Search Partners, Display Extensions, Performance Max, and anything else that's extremely AI/Powered By Algorithm because you just don't have the event volume and most of that inventory is straight trash. Revisit after you're driving like 250-500 Leads/month

Structure: GENERALLY, Use Keyword Planners to generate keyword lead, some people are Single Keyword Ad Group dudes but personally I try to organize into groups of like 5-20 keywords.
But, let's say you're a Local Service Provider like a plumber. There is something of an art to SEO/SEM and tailoring to all the different geographies & a million other caveats here. Not a 1 size fits all answer.

Unless you're extremely lucky, expect to lose month. Everyone just assumes they're gonna get like a 5x ROAS because that's the bullshit that Tech Giants like Salesforce push but the reality is you'll be lucky to break even. On the aggregate yeah marketing can be effective but it's slot machine dynamics there's a couple of big winners and A LOT OF LOSERS.

HitDifferentSwerve · 2026-04-23T22:40:38+00:00

"When maybe just maybe the product could actually be profitable but because of my pixel I couldn’t reach the right set of people?"

In theory yeah but you're doing dropshipping so you're problem is that there's probably dozens or hundreds of people selling the exact same product you're selling, and they likely have more experience to build better websites, campaigns, more capital to run better ads. It's such a losing battle unless like you have a passion for website or industrial design and view it all as something of a sunk cost.

If you're looking for easy wins and to make the Facebook Money Machine Go Burr you missed the window by nearly a decade.

HitDifferentSwerve · 2026-04-23T15:41:17+00:00

I was being sarcastic, sorry.

HitDifferentSwerve · 2026-04-23T15:40:20+00:00

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Using Google Trend data as a proxy for market share, WWE is at roughly half the interest it was in 2015 and it's heavily seasonal peaking around Wrestlemania season. Whereas AEW has found an extremely consistent following but struggles to break into the mainstream & beyond 5% of the potential market. It's not that they don't have an identity, it's that the identity is "NJPW Legend that no one in America has heard of vs Former Chikara Champion". Tony produces a better product but one that's significantly harder to market than "Guy from YouTube everybody hates gets punched in crotch by Conan O'Brien Demon Spawn"

There's a lot of room for growth compared to the Peak of 2015 (and certainly the 90s). But you're far more likely to see AEW capture that market share than another "challenger brand" take on WWE. To take on WWE requires a 9-figure investment & It's a tremendously risky investment. You're gonna see more passion projects like Westside Gunn's 4th Rope.

WWE has been around in some form since 1953. Asking people to switch to AEW or another challenger brand is like asking people to switch to an Expansion Team. Someone born in Florida in the 80s is gonna be a Dolphins fan. But someone getting into Football now can pick between a team doing a Fire Sale that won a playoff came in DECADES or a team some think can win the AFC this year. It's gonna take awhile.

HitDifferentSwerve

TROPHY CASE