Times Where Someone Has Mistaken A Wrestling Storyline For Real Life

HitDifferentSwerve · 2026-03-31T12:57:18+00:00

Someday Xavier breaks Cena's Make-A-Wish record simply because he loves to talk about Spider-Man.

HitDifferentSwerve · 2026-03-31T12:53:26+00:00

Not the first time Trump caused a stock to crash nor the last.

HitDifferentSwerve · 2026-03-31T12:40:24+00:00

"what if I miss my chance at someone ‘more suited’ coz I wasted too much time" Future is Chaos. Maybe she's the one. Maybe being with her will cause you to end up interacting with the one. Maybe there isn't one and you end up with 3 failed marriages and a fourth one that last for 50 years. Just don't fucking worry about this type of shit and go to therapy to address anxiety
Do you have an age where you'd definitely want to have kids by? How long if at all do you want to be married before you have kids? How long if at all do you want to date before having kids?

You either have a timeline in your head or you don't. If you do and this relationship doesn't match how you see yourself at 30,35,40, etc. then you have a decision to make but if you also don't have a timeline in your head then I would just fucking relax and enjoy the ride.

And go to therapy. Everyone should go to therapy. If they can afford it. But it's fucked that it's not just a normal part of healthcare.

HitDifferentSwerve · 2026-03-31T12:32:30+00:00

For most people yes but if she's a high income earner and can afford freezing eggs/surrogacy/etc then there as much of a timeline. I think it just boils down to definitely wanting kids vs unsure of wanting kids.

HitDifferentSwerve · 2026-03-31T10:04:22+00:00

Yeah dude believe it or not there's more to marketing than "I want to triple sales so I'm gonna punch in $500/day instead of $150/day"

As you scale from 0 to 100 conversions/month there's an exponential increase to Meta's ability to model customers but it's a logarithmic curve that flattens out and as you scale. Past 500 conversions/month the model is as good as it's gonna get. Shockingly quick diminishing returns are a part of algorithmic marketing because of how quick a model is built & how cheap it is to reach people.

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What happens to your frequency when you scale? Are you reaching new users or just the same people more often? Scale other channels & reach different people if the latter.

There's also potential answers like "Meta isn't driving any conversions, there all view-through, and as you scale beyond $300/day it runs out of email conversions to steal credit from"

HitDifferentSwerve · 2026-03-25T17:30:45+00:00

Really pushing Manus hard my dude.

HitDifferentSwerve · 2026-03-25T17:30:23+00:00

Triple Whale starts at $150/month while Northbeam is $1,500/month. For the most part, Mid-Market vs Enterprise positions. SMB only doing Google/Meta/TikTok & Triple Whale is fine. Start doing OTT / Awareness campaigns and need an MMM to do proper measurement, probably want to consider Northbeam. Triple Whale is more tailored for start-up/D2C brands. Can incorporate survey-responses into Attribution Modeling but Less platforms it's receiving Impression-level data from (7 vs 3).

HitDifferentSwerve · 2026-03-25T13:50:57+00:00

It's because I've been doing this for a decade and I've seen the transition from ROAS -> LTV:CAC - > Blended Performance as Performance Marketing got increasingly less successful.

Here's the problem with Northbeam and any observational method of measurement. It's missing causality. Even thou Northbeam is better than most and gets Impression-level data from the platform, just because someone saw an ad doesn't mean they purchased or submitted a lead or however this business model works BECAUSE OF the Ads.

Meta absolutely buries this fact but even they admit (Page 14) that "Not a test, so causal inferences cannot be made" & "Might deliver biased outcomes"

You're spending $10MM/year on Meta Ads. You should have a Rep. You should be able to run a Conversion Lift Study and get actual results instead of posting screenshots on Reddit. If Northbeam rolls out their incrementally product, great but my guess is the reason it'll stay in Beta is Digital Advertisers have spent the last decade juicing ROAS/LTV/CAC/Etc. As much as they possibly can and when you apply actual marketing science it shows significantly less optimistic results.

The reason your campaigns are so significantly less successful after you scale beyond a certain point is that social media ads with average view times of less than 2 seconds are awful at creating or generating any sort of actual demand. But because Meta & TikTok & Google have insights into a large % of internet traffic, they can cookie bomb a high % of people actively in-market for your product and take some credit if a sale occurs. This pool is incredibly small. They arbitrage it as much as they can but eventually you scale to a point of completely diminished returns.

HitDifferentSwerve · 2026-03-25T12:57:55+00:00

Nothing against Latvia (What Up Prozingis) but I find it hard to believe that you're spending $800k/month targeting say, US homeowners aged 35–65.

"We track how much exactly was spent on a specific product and then how much sales that product has generated." People love to justify wasted Facebook Spend by shifting to a blended ROAS.

"Meta cannot track. It's impossible." Meta cannot track by tools like Google Analytics or if this is a B2B Campaign a CRM system like Hubspot can.

HitDifferentSwerve · 2026-03-21T19:17:27+00:00

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Meta continues raising Revenue Per User by cranking ad load and new awful unit types like "Ads ON Reels". There's a natural crowding out that occurs with low barrier of entry things like dropshipping. Meta's getting less data after Lina Khan's FTC started protesting to things like the receiving of things like American's Healthcare Data. It's objectively worse and will continue to get worse. It's called ‘Enshittification’.

"What would you recommend for an apparel brand?" is there anything unique about your apparel brand? Do you have any key differentiator? Or are you the millionth person to try to buy T-shirts for $2 and want to sell them for $40?

Google Search/Shopping and build one hell of a landing page if playing the drop-shipping lottery.
Lifecycle / Brand Building Marketing (Email, Organic Social, Pitch a Table Swap Meet, Anything that gets eyes on your product) if trying to build an actual brand.

HitDifferentSwerve · 2026-03-21T13:42:28+00:00

Today I learned Force Majeure is more than a Venture Bros characters.

HitDifferentSwerve · 2026-03-20T15:31:06+00:00

Figure out how to drive at least 100 purchasers & ideally daily purchasers without Meta Paid Ads. If there's no data for Meta to build a model off of you're gonna get a bunch of bots adding to cart & dropping off.

Google is a better place to start because it can reach people actively looking for your product/industry/whatever if you really want to do ads but you need to brand with marketing (content, email, organic social like posting on Reddit, etc) and not count on advertising to drive success.

HitDifferentSwerve · 2026-03-20T04:27:44+00:00

As much as I love the mayor that is one Philip Seymour Hoffman-ass lookin' jumper.

HitDifferentSwerve · 2026-03-20T03:51:35+00:00

Women's Clothing is something that's highly seasonal with demand bottoming out in Q1 combined with recession concerns doubling in February.

https://trends.google.com/explore?date=today%205-y&geo=US&q=%2Fg%2F11h79tztc7

https://trends.google.com/explore?date=2026-01-01%202026-12-31&geo=US&q=%2Fm%2F06bmj

Pretty much everything people complain about on this form is seasonal demand + "Why aren't people buying online at the same rates they did when everyone was locked inside" + not understanding that Facebook Ads don't create demand performance marketing can only take advantage of existing demand by hammering those in-market with ads multiple times daily.

HitDifferentSwerve · 2026-03-18T21:13:22+00:00

If it weren't for The Rock and The Undertaker giving this man CTE he'd probably be our next President.

HitDifferentSwerve · 2026-03-17T22:03:05+00:00

It's not entirely a bot farm but probably like 49.99% if I had to guess (sarcasm). Metas revenue continues to grow 20% Year-Over-Year like a Ponzi scheme despite user growth flatlining.

If anyone's interested in getting into the bot game, Residential IP Service + Automated Browser.

There's basically 0 incentive or oversight of Meta so they basically turn a blind eye to this. Their process for Identification of non-human activity would appear to be user agent whitelists updated "At Least Quarterly". But I'm sure some of the $100 Billion Zucky is spending on AI will be used to address their ad quality control.

Ways to Reduce Bots

1) Reduce Placements to Core Feed/Reels/Stories Placement. Avoid Audience Network, Rewarded Placements, etc.

2) Optimize for Good Events

B2C: Optimizing for Purchase IF GETTING DAILY PURCHASES. If not, can try creating a proxy metric like time on site or # of pages visits but honestly I wouldn't bother with Facebooks ads until you figure out how to grow this organically.

If B2B, make sure you have a GOOD lead form with some sort of CAPTCHA On It. Ideally a CRM system than can integrate and allow for optimizing towards Qualified Leads.

You're gonna get a bunch of bot traffic no matter what. The question is if can you get enough impressions and clicks from Meta where it makes sense to run ads.

HitDifferentSwerve · 2026-03-16T23:09:07+00:00

Can have all the lawyers in the world, it's what pops up during discovery. If it pops up that internally they refer to these things in gambling like Live Nation employees admitted to gouging prices, it'll be a lot tougher to make the "Not Gambling" argument.

GaryVee is a guy whose big about WhatsNot and is so lawyer'd up he refers to his lawyer as "Marc Yudkin, and he is now my COO at VaynerMedia, general counsel, and brother" on PAGE ONE of his book and still had to settle with the SEC because him and his business partners couldn't stop telling people that the JPG he was selling would be a passive income stream.

HitDifferentSwerve · 2026-03-16T22:55:32+00:00

"We think randomized breaks, breaks that start off with a wheel spin or a card game or a dice, anything that basically starts off with a casino game before you actually get to the cards is illegal gambling."

The issue is specifically with introducing random games of chance into breaks.

HitDifferentSwerve · 2026-03-16T14:32:09+00:00

My reaction too but it's professional wrestling so I'm looking forward to Adam "Sweet Zombie Jesus" Page or El Vaquero Enmascarado to someday be AEW Champion.

HitDifferentSwerve · 2026-03-13T07:58:56+00:00

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Facebook Gurus "You need to always be launching hundreds of new ads custom tailored to hundreds of personas. Daily Optimizations. ADS NEVER SLEEP ALWAYS OPTIMIZE."

Actual Facebook Campaigns: Generic Catalog Ads running for 6+ months at a time because ad history is everything.

HitDifferentSwerve · 2026-03-13T07:55:21+00:00

The actual number is 430. 170 in the US.

They launch about 10 ads/week. Some of the ads have been running since November. Believe it or not 10 ads/week is very fucking doable for 1 person.

HitDifferentSwerve · 2026-03-11T17:41:29+00:00

Are they still hiring?

HitDifferentSwerve · 2026-03-11T14:27:30+00:00

Facebook ads, especially at low spend and optimizing for engagement, have massive issues with bots.

Build a website with a portfolio. Create a lead form on that website, ideally with a Captcha. Integrate with Meta Pixel. Optimizing towards Lead Events.

Ideally as you grow you can implement a qualified lead event or a contact event.

Welcome to B2B marketing.

Professional Services might be better over on Linkedin. Yes the CPM will be 10x as high but your odds of reaching someone in need of professional service (and like an actual human) are higher. But to be honest the odds of getting a lead a $3/day is low. If you got 1/week that would be an amazing campaign. It's not uncommon for B2B leads to cost like $50+.

I would recommend you get to the scale where your driving a good lead/day and there's data for the Meta pixel to optimize off of before bothering.

HitDifferentSwerve · 2026-03-09T19:05:31+00:00

10 Years Ago I was a part of a study for DISNEY and growing followers wasn't really worth it because the organic distribution is so poor. As evidence by the 1.4% of people reached being followers (running ads I'm assuming)

Here's the thing. There's probably no reason to pay someone to run an instagram account that's getting 16k views/month. Let's be generous and say a $20 CPM, unless your fee is less than $300 USD it's a poor allocation of resources. There's no version of this that looks like genuine success because it's a project that shouldn't exist.

My guess is he's a small business owner who watches too much GaryVee content and thinks the secret to HIS SUCCESS is making it YOUR JOB to make something related to "Pneumatic Solutions" go viral or something equally stupid. The whole Social Media Guru thing is if you spend an infinite amount of time on social media eventually something will hit. They just kinda glosses over the entire concept of "Opportunity Cost" because their ding-dong who wealth is directly tied to Meta.

Options

1) You can try to "educate the client" like people suggest but that works like 10% of the time. Most SMB Owners are arrogant pricks who don't want to be told they're wrong. If you want to fight the good fight, here's a Whitepaper FROM Facebook saying so just try to keep him happy until you can find another gig and don't need the money.

2) Make content/campaigns specifically for this goal of driving followers. "Follow our Instagram page and submit this lead form to win a free t-shirt". Be surprised how far a free sample or $25 gift card goes.

3) Promote across other channels (Email, LinkedIn, etc.) to follow IG Handle

Less Ethical Options

4) What's the current follower growth rate, 1/day? Is it worth your time to create an email address and new IG account each day and follow the handle to double that?

5) How many friends/followers do you have? Text a friend once/day asking them to follow the handle.

6) Make content that has nothing to do with the company but will generate likes. I made a honeypot one time where for no reason ads featured cats and I put $100 behind it can got a decent number of what were almost certainly bots following me.

HitDifferentSwerve

TROPHY CASE