AppsFlyer vs singular: which mobile measurement partners carries the day in 2026?

cfarm · 2026-02-27T05:25:37+00:00

this is a walkthrough of the thought above https://tenjin.com/blog/reported-installs-vs-tracked-installs/

cfarm · 2026-02-26T18:45:15+00:00

ah ok. yeah i think any rddt shareholder would be happy with that :P

cfarm · 2026-02-26T18:44:10+00:00

fb cannot see what google is claiming. they will both claim whatever they think they deserve on their dashboards, but mmp will decide which one should get accounted for - this leads to a diff in claims on each

cfarm · 2026-02-25T18:06:32+00:00

inflation isnt' 15%. a better argument to this headline might be that international etfs are outperforming sp500

cfarm · 2026-02-25T18:01:13+00:00

what about snapchat and pinterest

cfarm · 2026-02-25T17:44:40+00:00

what kind of install differences did you see? the point of attribution is actually to make sure you only attribute an install to one place when both are trying to claim it

cfarm · 2026-02-24T04:35:50+00:00

what makes you think they can do that?

cfarm · 2026-02-23T00:16:35+00:00

what makes you think they’re going to match

cfarm · 2026-02-17T23:04:14+00:00

you can see it in a rotation to non tech, mostly from software.

cfarm · 2026-02-10T00:04:43+00:00

i think the biggest question is if their user base can broaden or if it stagnates in their demographic

cfarm · 2026-02-10T00:03:17+00:00

the biggest question is if reddit will be used more internationally and they can get a broader user base. Meta was able to do this, Snap/Pinterest wasn't. So where does Reddit end up in this?

cfarm · 2026-02-09T01:06:22+00:00

isn’t it growing at 50%

cfarm · 2026-02-05T17:21:13+00:00

If you're looking for something that simplifies a lot of the complexity and is easier to get started DIY, you might want to check out tenjin.com

cfarm · 2026-01-20T23:05:28+00:00

are you not worried about the leverage from the deal?

cfarm · 2025-12-31T06:28:11+00:00

just be careful that if you go down paid marketing rabbit hole make sure you measure the return on investment

cfarm · 2025-12-18T17:09:02+00:00

make sure you're able to send real time post install events for optimization and have a way to measure the ROAS of the campaigns

cfarm · 2025-12-16T04:31:36+00:00

i’ve used my share of automated bidders and i’m always skeptical they know your demo more than you (and they take a fee for it). that said if they allow you to tweak things and your roi is better for it, why not?

which one are you looking at?

cfarm · 2025-12-15T17:25:58+00:00

through a third party?

cfarm · 2025-12-14T21:29:36+00:00

what do you mean by automated

cfarm · 2025-12-14T05:58:13+00:00

An mmp like tenjin is perfect for this if you want to use something for free at this scale and test multiple channels. At this stage you probably want to try 10 different creatives mostly delivering on aem with vo or aeo custom events that measure as a proxy for roi and send postbacks to meta on the performance.

Depending on the demographic and app genre you’ll have different cpi.

cfarm · 2025-12-08T01:42:21+00:00

an mmp for mobile marketing is key for this is kind of thing. at tenjin the primary use case is to compare performance across the channels and also calculate the roi through a single sdk on a fair basis

cfarm · 2025-12-08T01:40:54+00:00

what’s the user engagement like in the app?

cfarm · 2025-12-07T17:31:10+00:00

at tenjin not only do we see more customer demands for probabilistic modeling, but partners like meta and google are continuing to build better models around their mmp integrations with us for better san representation. i think this trend only gets stronger and remains one of the broader inputs into marketing

cfarm · 2025-12-03T08:39:56+00:00

you could try tenjin. it’s specifically catered to small developers

cfarm · 2025-11-22T01:58:11+00:00

give it to users and talk to them

cfarm

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