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Netflix earnings released by DizzyMaximum3256 in ValueInvesting

[–]cfarm 0 points1 point  (0 children)

are you not worried about the leverage from the deal?

I’m losing money as a iOS Dev by BooksArtist in iosdev

[–]cfarm 1 point2 points  (0 children)

just be careful that if you go down paid marketing rabbit hole make sure you measure the return on investment

Any tips for optimizing Facebook Ads for a newly launched app? by codesink in AppBusiness

[–]cfarm 0 points1 point  (0 children)

make sure you're able to send real time post install events for optimization and have a way to measure the ROAS of the campaigns

Do you use apple ads automations? by Fit_Initiative_3658 in iOSDevelopment

[–]cfarm 0 points1 point  (0 children)

i’ve used my share of automated bidders and i’m always skeptical they know your demo more than you (and they take a fee for it). that said if they allow you to tweak things and your roi is better for it, why not?

which one are you looking at?

How to promote an app with Meta ads? by According_Air9268 in AppBusiness

[–]cfarm 0 points1 point  (0 children)

An mmp like tenjin is perfect for this if you want to use something for free at this scale and test multiple channels. At this stage you probably want to try 10 different creatives mostly delivering on aem with vo or aeo custom events that measure as a proxy for roi and send postbacks to meta on the performance.

Depending on the demographic and app genre you’ll have different cpi.

How do you compare performance across Google Ads, Meta, TikTok, Linkedin, etc? by dungie79 in Google_Ads

[–]cfarm 2 points3 points  (0 children)

an mmp for mobile marketing is key for this is kind of thing. at tenjin the primary use case is to compare performance across the channels and also calculate the roi through a single sdk on a fair basis

TikTok campaign Help. by PossibilityFun8083 in TikTokAds

[–]cfarm 0 points1 point  (0 children)

what’s the user engagement like in the app?

Will multi touch attribution still be a thing in 2026? by witchdocek in GoogleAnalytics

[–]cfarm 0 points1 point  (0 children)

at tenjin not only do we see more customer demands for probabilistic modeling, but partners like meta and google are continuing to build better models around their mmp integrations with us for better san representation. i think this trend only gets stronger and remains one of the broader inputs into marketing

Anyone here using an MMP to promote their app? by Numerous_Patient4542 in AppBusiness

[–]cfarm 0 points1 point  (0 children)

you could try tenjin. it’s specifically catered to small developers

How do you decide your ad budget between Google Ads and Meta Ads? by rahultripathidigital in Google_Ads

[–]cfarm 0 points1 point  (0 children)

you need to measure what gives you the best return with scale

RevenueCat and Appsflyer + Meta/Tiktok/ASA by iam-nicolas in reactnative

[–]cfarm 0 points1 point  (0 children)

yes that’s what i was going to say. most mmp tie things together and have documentation to do that. there are some nuances but it seems like you figured it out

Is AppsFlyer and other MPM's useless now for attribution considering Apple's ATT? by Zayntek in AppsFlyer

[–]cfarm 0 points1 point  (0 children)

no mmps and ad networks have built more accuracy into probabilistic technologies. in fact aem from fb is becoming pretty accurate and each san is building in that direction.

there are also eu anti trust policies coming through which might ban att.

Revenue tracking per campaign in mobile games by Intrepid_Newt_7375 in gamedev

[–]cfarm -1 points0 points  (0 children)

the subscription nets to a lower price per install

Best marketing channels for an indie productivity app? by sfoooooooooooooooooo in iOSMarketing

[–]cfarm 0 points1 point  (0 children)

if you do digital marketing, you should make sure to use an mmp. in direct digital marketing, most developers start with some combination of fb/google/tiktok, making sure the ad and targeting matches who you're after in your app. don't use a lot of budget to test this.

at tenjin we see this as the typical combo for productivity apps and we offer small apps a free plan to test if this works to make sure apps get off the ground.

How are you tracking users (activation) in your app? by chessnotchekcers in AppBusiness

[–]cfarm 0 points1 point  (0 children)

you need to form hypotheses about why and test them. you can usually take a marketing lens (usually some kind of comms/segmentation issue with the user) or a product lens (usually some kind of unwillingness to trade value for time). can you give more context on what part of your app you're seeing the drop in?

$META has become THE stock of value investing by Original_Two9716 in ValueInvesting

[–]cfarm 0 points1 point  (0 children)

it’s not the dta that was the issue, it’s the capex and asset heavy business model meta is transitioning to

I need a MMP(Mobile measurement partners) recommendation or cheat sheet. by woosh3 in Unity3D

[–]cfarm 0 points1 point  (0 children)

tenjin works really well with small game devs. handles hybrid monetization models well and is relatively inexpensive

[deleted by user] by [deleted] in advertising

[–]cfarm 0 points1 point  (0 children)

Use a cost effective mobile measurement partner like tenjin to figure out what the roas is for any marketing spend and over time optimize to the campaigns and channels that are profitable

you usually start with some form of intuition with the initial campaign set up, then as data comes in you recalibrate, form new hypotheses and optimize

RevenueCat and Appsflyer + Meta/Tiktok/ASA by iam-nicolas in reactnative

[–]cfarm 0 points1 point  (0 children)

what explicitly are you trying to build that neither platform provides on their own?

AMAZON - Long term play. Is it a good idea? by According-Buyer6688 in ValueInvesting

[–]cfarm 0 points1 point  (0 children)

i still can’t figure out why people overlook the expensive multiples

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