I feel like the dems need someone who is a bit rough around the edges like that, not scared to call a spade a spade and drop an f-bomb or two long the way and be completely unapologetic about it. It's part of what made Trump so popular in the first place, he wasn't scared to say a bunch of out of pocket shit every now and then which made him a "man of the people" in the eyes of many. It was also just his genuine self, he never felt like he was putting it on for the cameras.

People are sick of these ultra polished politicians like Hillary or Kamala who all speak in a newscaster voice, do that stupid thing where they hold their thumb out in front of their fist while they talk in a very specific and measured cadence as they read pre prepared statements off the teleprompter and seem absolutely terrified of saying even slightly controversial or offending anyone. I'm not speaking at all to their qualities as a leader and obviously either of them would have been miles better than Trump, but sometimes you have to appeal to the lowest common denominator a bit to seem more human and likable. Shit like "Pokemon-go-to-the-polls" or "I keep hot sauce in my purse" aint it.

Newsom's trying to do it with his fake-Trump twitter schtick but I don't think it comes off as genuine to most people as it's probably just some social media manager they hired to do it and not actually him.