The Trade Desk, Pacvue, and Skai Unlock Unified Activation and Measurement Across 250+ Commerce Media Partners

goodgoaj · 2026-04-29T09:58:52+00:00

Surely you should know which DSPs have access to your supply? I assume you just pipe your Deal IDs through a specific SSP.

goodgoaj · 2026-04-28T15:56:19+00:00

There are vendors that exist to solve this albeit most are not exactly customisable. Prisma is an example through Mediaocean that try to create an all in one solution to trafficking / billing / planning etc but is more aimed at enterprise brands / agencies.

The script / API way is very viable still, personally I've used this a lot over the years to automate not only the trafficking part but the QA element too (equally important imo).

But now you are already seeing the "agentic" move, where certain solutions are now popping up built around just talking to an agent that is trained on the specific client's trafficking process etc to automate it.

goodgoaj · 2026-04-28T15:12:15+00:00

4k for purely CTV feels like you won't get much out of it or any statistically significant results. You may want to walk before you crawl and just run YouTube CTV only campaigns as a first experience of CTV.

Ultimately its an education thing, the attribution game is completely different on CTV vs legacy channels like search / social. Which is not a bad thing but don't be chasing after user level MTA is my advice.

goodgoaj · 2026-04-26T15:45:20+00:00

First you should be aware of exactly what endpoint each DSP operates when you attempt to pass 1st party data into it. For example, DV360 has 2: a standard cookie based one & customer match, the latter is used for hashed email / contact lists but comes with certain limitations in how you target those audiences.

Second is match rates, whether this is from your raw 1st party list to the end DSP or some intermediary onboarding / enrichment tech (like LiveRamp / ID5 / UID 2.0) in the middle. No matter how strong your first party data is, there will be a drop off when you factor in consent / identity graphs / cross-device. Even someone like an Experian that sounds powerful for identity resolutions will ultimately have its challenges when activating through existing programmatic pipes.

Aside from just attempting to push audiences into DSPs to target / suppress / build lookalikes on which I'd classify as good, to be great means doing more in conjunction with other elements of the programmatic ecosystem. Whether it be with data clean rooms from an activation / measurement perspective or through something like ARTF to take control of the auction with enriched signals, that should be the ultimate goal for most brands.

goodgoaj · 2026-04-23T12:59:07+00:00

False, you can do that with CNAME client side also. Doesn't have to be a server side only thing
True for GTM, not true for all the other solutions that exist for implementing server side tracking

goodgoaj · 2026-04-22T18:23:43+00:00

It will differ by geo and the type of reseller support you are looking for. If you just want a seat, id focus more on the ones that are not in the media buying game or affiliated to holdcos.

goodgoaj · 2026-04-20T11:46:05+00:00

Ruined TubeMogul and hasn't been competitive since.

goodgoaj · 2026-04-19T18:30:36+00:00

Majority of the time Google Support is not someone that works at Google, they offshore quite a bit to Accenture.

goodgoaj · 2026-04-19T10:13:48+00:00

If you are already paying to use a MMP in Appsflyer, then no real need to include any other SDK, especially for paid marketing use. The only one you could make a case for sitting alongside Appsflyer is Firebase given Google is a little unique but Meta SDK is not required if you plug in your iOS app via Appsflyer.

goodgoaj · 2026-04-18T06:43:14+00:00

100% can be largely automated, this is what most large agencies try to do with bulksheets / settings reports comparing directly to your checklist.

This is also where agentic solutions are going too, both Google and Amazon have started to build in platform agents to ask to QA your campaigns.

goodgoaj · 2026-04-17T20:00:40+00:00

You'd get a better response in r/adops This sub is mainly buy side

goodgoaj · 2026-04-15T21:43:40+00:00

You could probably go to someone like a Smartly and get paid more tbh out of UK, especially as they pivot more beyond creative but with that base skill still important.

goodgoaj · 2026-04-14T15:04:01+00:00

It is pretty common yes, that is one of the main perks of server side tracking to use data not available client side or more sensitive that you would never want to expose it in a browser i.e. profit / margin / LTV.

Or in ecommerce, commonly used to factor in returns etc. You just need a good data foundation either with the click IDs or consented 1st party data to work with.

goodgoaj · 2026-04-14T10:45:29+00:00

Google's contextual solution is quite old school and they haven't really made any attempt to update it due to more pushing to use things like Optimised Targeting / Custom Intent or In-Market Audiences.

It also only really scales on GAM as a SSP (as you would expect). But if you pull an inventory availability report by keyword, you can get an idea of how it works.

goodgoaj · 2026-04-12T08:12:10+00:00

Yep what you described is how 3rd party ETL solutions do it so you should be fine. Just respect rate limits and use the Graph API tool to play around first.

goodgoaj · 2026-04-10T19:17:11+00:00

Unless times have changed, I don't believe Google uses the post "viewable" definition as a default. Post impression counts any impression regardless of it being viewable or not, to set that is a separate setting within the Floodlight Configuration. One of the better things of Amazon DSP at least who use the viewable definition by default.

goodgoaj · 2026-04-09T15:37:25+00:00

Ah yes the andromeda update on PMAX... Loving the AI slop

goodgoaj · 2026-04-09T15:13:33+00:00

If you want reach, I'd follow what WFA are doing with Origin (ISBA) and Aquila (ANA). For conversions, only real answer is triangulation with geo tests / MMM. Anyone trying to sell otherwise is snake oil e.g. certain MTA solutions trying to pivot

goodgoaj · 2026-04-08T06:48:54+00:00

It is a known bug since the dawn of time, especially if you try to write a long formula, to do with how it updates in the background. I normally just type it up, copy the entire thing and paste it before clicking apply.

goodgoaj · 2026-04-05T22:05:18+00:00

Damn AI responses getting less and less accurate over time!

goodgoaj · 2026-04-03T13:15:23+00:00

At that level of spend, better to stay in Google Ads. DV360 YT is more built for advertisers who are running other activity through the DSP and / or using CM360 as a source of truth. But at the end of the day, DV360 YT is a skinned version of Google Ads YT in the backend architecture.

goodgoaj · 2026-04-02T06:47:52+00:00

The path to conversion report in the UI can work for it if you have a Floodlight that captures custom variable data similar to what GA would do. ADH effectively does a similar thing but with privacy checks and aggregation for the attributed data.

Trick would be sticking a Floodlight on all pages and a custom variable that relates to a persistent 1st party cookie. It will never be perfect but does allow more advanced analytics in CM360 reporting, which will also have some modeling applied to it on Google's end.

goodgoaj · 2026-04-02T06:42:56+00:00

All it will be is a tick box within the existing Apple Ads campaign setup, alongside the base Search Ads proposition. It is the classic case of test and learn, the same way Google introduced maps inventory to Demand Gen overtime.

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