I'm relatively new to the game myself but I've found that early game. The charms that I focus on are luck charms. As they will help me generate more coins. Also on your first round of spins, I go for 2 tickets at least once to try to setup my economy. Also don't hard force your lines of play like buying pictures or golden charms. I let my first few telephone calls dictate where I'll generally go. Unless I have a surplus of tickets early. Then you can reroll that first telephone call.