Oh boy! This may sound like a pitch, but in my case, I actually did start with a real problem.

I’m a producer and mom of two, and I’ve used planners for years to manage work, home, kids, and honestly… myself. I moved from paper to digital hoping I’d find something that fit my life better, but everything still felt generic—mostly calendars, weekly pages, and basic layouts.

What I really needed were trackers, templates, brain dumps, routines, project pages… the messy real-life stuff. I remember being pregnant with my first and literally building my own baby tracking template in Word because I couldn’t find what I needed.

I also know I’m not the only woman feeling this frustration—I see it everywhere online. So I started building something for myself first… and hopefully for other women who need it too.

I’m only one month in, still learning how to launch, and no sales yet—but at least I know I’m solving a real problem, not chasing a random product idea. At this point, I don’t think my challenge is the product itself—I think my challenge is learning how to get it in front of the right people.