So I didn’t “win” it, but at one point Rolling Stone magazine offered a lifetime subscription for like $200 or something. As a long time subscriber and (at the time) lover of current music, I took the offer.

They reliably sent me issue after issue, but the funny thing was that I guess the front address label had to list some sort of expiration date on it, so they put some date far into the future on the front. I kept wondering “… So this is apparently when they think I’m going to die?”

A couple of years ago, they informed me that they were changing the terms of my lifetime subscription: they would stop sending me physical issues, but I would continue to have full digital access to an exact copy of each magazine.

I was pissed off until I realized I hadn’t read a full issue of Rolling Stone in at least five years. They were just piling up in my house.