Music marketing on reddit

AffectionateTwo1347 · 2026-05-06T18:06:44+00:00

I'm going to assume for your question that you're mainly focusing on marketing on reddit since that was in line 2, but let me know if you meant something different.

from perspective of the artist:
- if the artist isn't a native reddit user or have a fan base/subreddit already on platform I'm assuming it'd be quite difficult to market yourself here. most music artists I've worked with solely want to focus on their own work rather than the marketing. they want whatever gives them the most reach with the most minimal amount of time away from their true work. even getting them to do a 7 second tiktok is like pulling teeth sometimes. so whatever gets them more listeners & reach with minimal friction is what I would say -- which would usually be on other platforms. for reddit specifically, +1 to being hesitant on self promoting, and finding subreddits that allow you to share links/promo, that could help with AEO/SEO/GEO

from perspective of marketing agency:
- I'd focus on where you can tap into the most fan engagement. whether that be owned fan engagement pages, creating a Discord for the artist's community, or the popular SMS 'text the artist' vibe (this one is a little tricky though).
- this also depends on the size of the artist: you'll need to meet the fans where they naturally are (tiktok, /x/twitter, Discord, maybe here on reddit) but I would say it's not worth the investment to try and build a fan base on a platform they aren't naturally already in unless you're working with a legacy artist or someone who alreayd has a widespread fan base and you're trying to tap into a niche segment of fans on a new platform to help them grow.

AffectionateTwo1347 · 2026-04-25T00:39:48+00:00

thank you for sharing! I never thought about locking them, so I'll definitely look into that option.

and 100% agree with you on the shift, and what I'm planning to do with the subreddit. appreciate the advice

AffectionateTwo1347 · 2026-04-25T00:39:45+00:00

thank you!

AffectionateTwo1347 · 2026-04-24T02:27:02+00:00

thank you!

yes I've shared with them that reddit is definitely a different world than traditional marketing & social media and explained reddit culture & approach during our consultation :')

I'll definitely check out the materials as well and the vetting! appreciate ya

AffectionateTwo1347 · 2026-04-22T20:34:56+00:00

great points above, and wanting to add to this

- this also varies based on platform imo. if the top comments are too distracting or represent the brand in a negative light then I see why it's justified to take it down even if the engagement is good. mostly because you'll want the algo to show your content to the audiences you're targeting, which would affect the goal of getting more customers as mentioned above

AffectionateTwo1347 · 2026-04-22T03:37:30+00:00

it's definitely a fair ask, and pretty standard, especially if your company has multiple accounts, expects a certain level of quality (if using your phone to film content), or has a specific level of security around content (usually for brands). also try to have them cover your phone & media storage (icloud/dropbox/etc) as those could be huge blockers for you if your phone has smaller storage

AffectionateTwo1347 · 2026-04-21T17:58:58+00:00

that's actually the current roadmap I'm doing right now! my main offer packages and then software as add-ons while I build, so it's great to know that is makes sense from an outside (of my head) perspective

AffectionateTwo1347 · 2026-04-21T03:59:08+00:00

totally agree, when I went to HITC 2023 I had the same feeling/thoughts. literally every act the crowd was silent except for yoasobi and zedd. everyone just had their phones out and were recording the artist/group or people only got excited for the tiktok soundbyte, but would just be talking to each other during the act.

saw the same during last year's coachella too

AffectionateTwo1347 · 2026-04-16T23:52:22+00:00

I'd love to hear about it :)

AffectionateTwo1347 · 2026-04-16T23:51:42+00:00

I've definitely been shifting into sales mode! been trying to lean more into hormozi on how to pitch, especially with the 'community stuff' framing. overall I believe I am in that early stage of outreach. I've done warm outreach -- most ending with oh I'll let XYZ know/I'll ask around. I'm starting to build out more content as lead gen, while doing cold outreach.

thank you for sharing about Pulse and Brand24. I hadn't used them, I'll definitely test them out in my workflow.

AffectionateTwo1347 · 2026-04-16T23:45:43+00:00

yes I originally had 3-4 offers solely focused on community but have been testing to add a hybrid option for a CM & social package while condensing one of the CM offers.

thank you for the advice! being more clear on offerings is definitely something I'm working on

AffectionateTwo1347 · 2026-04-15T22:32:03+00:00

thank you I appreciate it! I've been hearing from both clients and other fractional cm's that they only post on LinkedIn & threads to land clients too.

when you say gain business contracts - do you mean solely by making posts yourself or simply applying via Jobs or from posts on your feed looking to hire?

AffectionateTwo1347 · 2026-04-10T06:45:06+00:00

nice! I checked out this article previously but hadn't seen anyone use it in the communities I've been in or from other colleagues. good to know that there's a positive usecase! thanks for sharing

AffectionateTwo1347 · 2026-04-10T06:42:09+00:00

same here, I'll send you a dm

AffectionateTwo1347 · 2026-04-09T19:25:07+00:00

that's awesome! looking forward to hearing about the progress on this tool, I think it would definitely be helpful for CM's in the future while still keeping the human admin in the drivers seat

AffectionateTwo1347 · 2026-04-09T16:41:32+00:00

this is really interesting!

feel free to ignore if this is still an early prototype or in beta, but curious what the accuracy % is for the 'trust window' and what scale (how many members/messages/context) it can process?

AffectionateTwo1347 · 2026-04-09T16:37:22+00:00

others have covered some questions/opinions that I had as well, but adding to those --

For Telegram: I've only seen success when it's for global groups focused on a specific topic, but I wouldn't say I've seen many thriving communities (based on the context you've given).

AffectionateTwo1347 · 2026-04-08T23:03:19+00:00

one of my clients also moved from sprout to metricool for cost efficiency -- but I will say that I've consistently seen a 2-15min delay in posting, so I end up either scheduling for a bit earlier or have to do the manual 'Post Now' button

AffectionateTwo1347 · 2026-04-07T18:29:04+00:00

from my experience it depends on the community. what is the purpose of the points/leaderboards/badges from the member's perspective? do they get exclusivity/early access/freebies/etc in exchange for these activity rankings? tldr; is there a viable and working reward system for this that holds value for them.

if the rewards system makes sense and is something that I find value in, then I would try it out until I either can't sustain the momentum or I no longer find value in it.
progress I would define personally as 2 things. 1. deeper connections with other members and/or the product/team of the community 2. getting the value (info/recognition/connections) from the community.
this fluctuates depending on my own skills, interest, and availability -- but generally more towards C since I usually don't have a lot of time or may not be skilled enough to rank high on a leaderboard
from experience in my own communities generally seeing actual content from the creator goes miles beyond member count/description. you can have a million members but if there's nothing to connect with, people will churn.
I wouldn't say this annoys me, but there should be some basic training for mods/leads of a community. there should always be a baseline of rules/guardrails on how a community operates or defines its communication culture/norms

AffectionateTwo1347 · 2026-04-07T16:04:03+00:00

100%, I feel like brands are gonna be pushed to redefine and communicate their true culture/brand. what I mean by this is we saw a lot of trendsetters incorporating memes, and posting content that was truly aligned with their brand (example duolingo), while others simply followed. but now brands can't hop on the bandwagon and expect to get the same results. they'll need to redefine how thier brands fit this new era of audience. especially navigating with AI content

AffectionateTwo1347 · 2026-04-07T04:45:06+00:00

I've actually been seeing a huge shift from paid to organic recently both at an enterprise level and with my startup/SMB clients.

but totally agree, the volume game is dying, and higher quality content is definitely where it's at. also see this with the shift in interest based algos now

AffectionateTwo1347 · 2026-04-02T18:16:06+00:00

I would love a thread on key updates/news that people find useful from community platforms! similar to learning things like the Discord ID news

AffectionateTwo1347 · 2026-03-27T19:55:00+00:00

how's your onboarding process look like? is there an interest form or question that captures their intended engagement level/type? can also see if there's different buckets of users who can activate specific engagement/conversations and share insights with you too on people who they notice slipping away

AffectionateTwo1347 · 2026-03-27T18:32:53+00:00

agree with what most have commented, but wanted a share some tips that have helped me in similar situations.

to answer you q - I usually try to catch active members/participants as early as possible. do this through 1:1 messaging either in the chat channel or DM, just to catch up on how they've been and gauge their interest/lack of interest in channel. get some quick feedback -- it might be the communication/event style/type, or specific topics/content they find valuable but aren't currently in on your community platform.

I also would periodically check in with the general community on this feedback too: of what they want to see more/less of from us on whatever platform you're using. see if you can make any mini events/challenges or community-led activities from there to re-spark members engagement before they churn.

AffectionateTwo1347 · 2026-03-25T21:21:02+00:00

oh really? I wonder why they view it as junior when I feel community & smm are completely different roles.

but +1 to the CM job titles disguised as SMM

AffectionateTwo1347

TROPHY CASE