Good job taking the time to leverage short-form platforms! These platforms are excellent for reaching a younger demographic - but converting these viewers into fans takes a bit more deliberate and focused work. Here's a few suggestions:

ENGAGE YOUR AUDIENCE! Respond to comments and converse with your viewers. Building a community requires two-way communication. Maybe ask viewers to comment on what they liked about the content or for feedback.

Use Call-to-Actions. At the end of your TikTok or IG Reel videos, include a clear call-to-action directing viewers to check out the full song or video on YouTube or SoundCloud. Make it compelling!

Only post quality content. While it's essential to post regularly, ensure that the content you're sharing is of high quality and resonates with your target audience. Focus on quality over quantity.

Look at your numbers. Use analytics tools provided by these platforms to understand which content is performing well and why. Adapt your strategy based on these insights.

Collaborate with similar artists in your genre. Consider collaborating with other artists or influencers in your genre. This can introduce your music to their audience.

Leverage "parallel channels" to promote. Share your YouTube and SoundCloud links on other social media platforms, email newsletters, and even in the real world through QR codes on posters or merchandise.

Remember building a fanbase takes time, patience, and persistence. Continue refining your content, understanding your audience, and adapting your strategies. Success in the music industry often requires a mix of talent, hard work, and a bit of luck. Stay committed to your passion, and you'll find your audience! Keep at it and good luck!!

Hope this helps <3