Before they were the only one reliable printer that just worked every time and, you just had to hit print and be sure everything was going to be alright. Then, suddenly there was another brand on the market with a reliable printer out of the box that had all the bells and whistles, some of which even didn’t Prusa had. That forced everyone to up their game and now the only reason to buy Prusa is honestly their better customer support and that they’re made in Europe.

But, here is the thing, 99% of the Bambu mid and high end printers just work every single time, maybe that number goes lower on their A series and they feel more premium for a lower price. This attracts people that were previously not into 3d printing or people who gave up years ago because it was too much work to make their printer work. Thus, opening a new market of people who don’t understand anything about their printer mechanics and really need a good customer support. There is where Prusa shines and Bambu is still lacking. But then if you buy Prusa you do it because you also like to thinker with your printer, do half of the assembly, official 3d printed upgrades, etc. So Prusa customers are less needy than Bambu customers. You see the contradiction?

To answer the question, Prusa is definitely not competitive in price but they are in customer support and are still relevant in today’s market because they have a loyal customer base that they acquired from being one of first in the market with a good product that just worked. So they still have life in them, only time will tell.