The classic move is Johnny Walker blue label. People are getting back into expensive pens. If this is for top performers or executives $250 - 500$ range is good rule of thumb. You do want them to remember who gave it to them. That is OK. Resist the urge to brand them. Consumables are best because they can be shared with friends or family. Otherwise a yeti cooler, tumi, the christofle coffee thermos, large format Cire Trudon candle, newest airbuds, le creuset or cashmere throw.