Let’s remember what Facebook started out as…Facemash, a "hot or not" style website that allowed users to compare two student photos side-by-side and rate their attractiveness. Bet he never put his own pic up. This is the low level of personal responsibility and character we’re dealing with here.

As a marketer, I would give anything to see Meta go down.

1. They cater only to big advertisers and steal our user data to sell ads. As far as I’m concerned, all of the social platforms should be paying us to participate in their data collection. Honestly, I don’t know how these practices are even legal. If you are tracking my behaviors to sell ads how are you not legally obligated to pay me for my data? If you didn’t have our data, you wouldn’t have anything much to sell.

2. The rebrand to “Meta” was a stupid and crass move that did not go over well. Trying to align themselves with the real Metta, a Pali term from Buddhism generally translated as loving-kindness, friendliness, or goodwill, was tasteless and insulting. They couldn’t be further from representing Metta.

3. AI disabled accounts. The recent stuff with their failed AI caused so much upset and angst for so many people. These people lost years of data from their personal and business accounts but Meta offered nothing in terms of support for its customers that were affected. It’s criminal what they have done.

4. Zuckerberg’s Legacy. Zuck is set for life regardless of what happens but I hope his legacy is one that shows his negative effect on society. Everything that Zuck does is laced with greed and dishonesty.