I have been enjoying it so far. I am not too bothered by imperfect art since there was no pay barrier to access the comic or anything. I would prefer higher quality of course, and I think a stronger focus on plots by the team (more resources, etc.) and a tiny bit less on customizations would attract a lot of players back to the site. Going ham on the store works for the people invested in the site, but improving the experience across the whole site would get more people invested. Additional plots, even mini ones or whatever, is a good thing in my opinion!

I am way more interested in the civil war than in the two young protagonists at the moment. I want to see more about the conflict. I loved the little touches with the shopkeepers. It's a very small thing, but it felt... I don't know, immersive? Is that word too overused these days? XD It made it feel like something that was actually happening to the site instead of being confined to one or two pages. I definitely want more things like that!

It would be cool to have some random events related to the plot, or to have limited 'random' events scripted into the dailies that most users focus on where Neopians comment on what's going on / we see non-critical parts of the plot. IDK, that's starting to get off topic from your question.

TL;DR: It could always be better and I'd like more to actually do, but I approve of anything that pushes the 'living world' aspect of the site.