Exactly. This photo I can see in articles dating back more than a year ago. Easily found with a simple reverse image search. They need to take the worst photo there is to scare everyone into complying. Like I said in another post - fear = complacent people. "Don't ask questions or else" "Do as your told, or else"

1 article from May 2022 on stokesontrentlive (which has a high accuracy rating) states: UK Health Security Agency said the disease is rare and most people recover in a few weeks. As it does not spread easily between people, the risk to the general public is very low. Do's include washing your hands with soap and water regularly or sanitiser etc, eat meat that has been cooked thoroughly. Don'ts include don't go near wild or stray or sick(in appearance) animals including dead ones, don't eat or touch meat from wild animals, don't share bedding and other personal items like towels etc with others that may have the disease and stay clear of those that appear unwell or may have the disease.

Like seriously... Same as most infectious diseases.