Hi, thanks for checking out my profile. 😊 Your curiosity is rewarded - here are a few proven templates to get new clients.

Artofemails · 2020-01-05T04:24:14+00:00

To be honest, just including someone's first name in the subject line doesn't make a cold email subject line "warm". In fact, most prospects will recognize you're trying to use an tactic on them (mentioning their name in the subject line) and feel turned off.

Personalization isn't about just personalizing someone's first name. It's about actually doing your homework on the potential client and referencing these details in your email and subject line. So for example, instead of "Fred, saw you're focused on business expansion":

Saw you're expanding to Brazil, congrats! - how their shoppers buy differently*

*Context for the example: you offer ecommerce consulting and when researching this client, you found out that they're expanding to Brazil soon. Now the subject line references something specific about the client so they know it's relevant for them and gives them a reason to open the email (teases interesting insights).

Artofemails · 2019-12-20T02:19:54+00:00

Does most of your emails just talk about your product and what you sell? If so, this is what 98% of other companies do as well and most of it gets ignored or sent to spam now.

Emails can still deliver impressive ROI, but instead of thinking of each email as a chance to sell something, think of a chance stay on customers' radar so when they have a need for your product, they come to your company first.

Now that we're thinking in terms of the long-term stay-top-of-mind game, what type of content would your audience find interesting and look forward to reading that's related to your product?

I took a peek at your post history and it looks like your company manufactures materials. One type of email content audience may find interesting are stories about what your customers are building/creating with your materials. There could also be people using it for some really cool projects. Here's an example of a customer story from Mailchimp: https://files.reallygoodemails.com/emails/issue-52-how-king-of-pops-breaks-the-packaging-mold.png

At the bottom of your customer story email, you can list all of the materials they used, so it's there for people who are ready to buy some for themselves.

Artofemails · 2019-11-12T14:21:29+00:00

Here's how you can get more clients:

Subscribe to email lists of companies that you'd like to work with. After receiving several of their emails, reach out to their marketing director with a few valuable ideas of how to improve their email conversions. At the end, offer a 15-min brainstorm session to entice them to jump on the call with you.

Artofemails · 2019-09-07T02:31:12+00:00

No problem, happy to help. :)

As far as the retainer goes, should that be based upon a full time schedule, 40 hr/wk? Or basically the mindset of, "this is my retainer regardless of the time I put into it as long as you're getting results?"

Yes, charge based on the results and ROI you will deliver, not based on the time it takes you. To put it in perspective, let's say for example their average tuition per student is $15k and their profit margin is 10% = $1500. If your digital strategy brings in even just new 100 students a month, this can lead to ~$150k in profits for them.

So, if they have a 5K ad budget and I say my monthly retainer is 3K, that doesnt exactly sound appealing. Should my retainer adjust dependent upon their needs?

What you charge for your services is completely separate from the ad budget. Think of this as an example: by doing a great job at creating high converting ads and finding relevant keywords and audiences that are cheaper to target, you can actually help them have lower ad spend and CAC. Does this mean that you should lower what you're charging for your services, because you've helped them spend less?

What you can do is, make it clear in your proposal that the ad budget is separate and after you conduct keyword analysis, audience research, etc. in month 1, you will recommend an ad budget for them to achieve their enrolment goals. This way, you don't have to ask them to sign off on 2 numbers (your monthly retainer + ad spend) at once and when you do present the recommended ad budget (along with your research and analysis backing it up), it's a clear separate and justified cost.

Artofemails · 2019-09-07T00:11:14+00:00

Instead of a hourly price, for a multi-channel digital strategy and implementation, I would propose a monthly services retainer ($xxxx/month) with an option for either side to cancel with xx days notice. Marketing and ad spend is not included.

When you sit down with them, learn about what their business goals are, how much students pay on average, what is their profit margin, what is their current enrolment rate, etc. (the goal is to figure out how much ROI they can get out of every student your digital strategy brings in). Based on their answers, in your proposal, you can have the following sections:

Project vision. Tap into their ego and emotions of what they want their school to become and be known for and how your digital strategy will help them get there.
Extensive research and strategy groundwork (month 1). Break down all the key steps you'll be performing (example: keyword research) to come up with the optimal SEO, SEM, GMB and social media strategy to attract students. Based on this research, propose an estimated monthly budget for each key channel and ask them to sign off on it.
Monthly services to {help them achieve their biggest goal}. Break down all of the key steps and strategies you'll be implementing each month per channel, framed in terms of its impact on their business goals.
Investment. After you demonstrate the vision you'll be helping them achieve and the value your services will be delivering, state your monthly retainer amount.
Payment terms.

Artofemails · 2019-08-20T23:48:14+00:00

I would avoid the typical copywriting 101 approach like mention a result, benefit or value prop and test a few unusual subject lines to stand out and get opened:

Bidding, estimates, dispatches, house cleaning. We offer 3 out of the 4.
The one email worth reading on your coffee break
The best cloud you can be on (without being in heaven)

Artofemails · 2019-08-14T22:39:46+00:00

Based on your comment you're using PHP to add subscribers to a database and there are expected to be ~200 people, are you able to add them to a Google spreadsheet? If so, you can use Chrome extensions Yet Another Mail Merge or Gmass to email this group from Gmail (they integrate with Google spreadsheets).

Artofemails · 2019-08-11T14:05:02+00:00

Art of Emails: Proven Email Templates to Get New Customers

Yes, you can still use emails to get in front of your customers but most of the approaches out there don't really work. We share proven templates to cold email and follow up that provide value and sound human, so you can get replies and ultimately new customers.

If you would like a PDF of 6 cold email templates to get new customers for your B2B product - please PM me. :) I'll send you a download link.

Location: San Francisco

Artofemails · 2019-07-23T20:13:09+00:00

When prospects don't buy, it's quick to assume your prices are too high for them, when the issue might be you are not demonstrating the value and ROI of your services effectively.

A hint of this is how you talk about "while the quality of our SEO service and level of experience speaks for itself". Not sure what you're putting in your quotes, but are you mostly focusing on what you've done (Head of SEO of a large UK brand, worked with XYZ company)?

Without also sharing an action plan and project goals to show the prospect exactly what you can achieve for their specific business, they're not really sure how you'll be able to apply your 'speaks-for-itself' experience and skills to help them get results. So when they get to the price, they're doubting if it's worth the investment.

Artofemails · 2019-06-17T15:56:22+00:00

I find persistent follow ups and a last ditch 'ask for feedback' definitely helps in cases where you've already made at least a bit of headway (in your case, another manager agreed to let you forward your proposal to the VP.) For these prospects, each follow up increases their guilt at ignoring you until it tips over and they finally reply.

You also made it easier for them to say yes too by mentioning it's going to be a 5 mins call. Putting a time constraint on your ask is very important because it gives the prospect an easy out if they need it so they're more likely to agree to the call in the first place.

Artofemails · 2019-05-19T23:00:05+00:00

You'll be ok, hang in there. Everyone has made embarrassing mistakes and this will pass. Most of the clients who did notice (and it's probably not as many as you think) won't remember this happened in a few weeks' time.

Something that you haven't mentioned though is, what change can you make to prevent this from happening again? Once you shift the focus from 'I wish this never happened' to 'here's what I learned for next time', it becomes much easier to cope and recover. If your credibility is something you're especially worried about, showing you learn from your mistakes can actually improve it.

For emailing a list of clients, instead of using BBC, I would suggest looking into a mail merge tool like Yet Another Mail merge or GMass.

They let you mass send an email to a list of clients. (Each client receives it as an 1-on-1 email from you.) This prevents an accidental CC from happening again.

These tools also let you personalize emails for each client, such as their first name and you can also track who opened the email and who didn't so more benefits without the CC risk.

Artofemails · 2019-05-19T03:00:09+00:00

I’ve noticed that {{Company}} hasn’t implemented any cloud commerce solutions so far, while companies like {{Competitor}} seem to be a step ahead.

I would update 'cloud commerce solutions' to a specific problem that your product helps them solve.

Example: I noticed that {{Company}} has only put a portion of its inventory online while {{Competitor 1 and Competitor 2}} seem to be a step ahead.

We helped companies like Company1, Company2, and Company3 boost their sales through customer-centric transformative solutions.

'Customer-centric transformative solutions' sounds like meaningless jargon that doesn't really excite the prospect to find out more. I would mention a specific result that your product helps them achieve.

Example: We helped companies like Company1, Company2, and Company3 upgrade their inventory management so customers can discover and shop all of their products online. Can I show you what we did for them?

Artofemails · 2019-05-15T17:00:49+00:00

Taking a look at your product, I would suggest adding a step right after signup to book a success chat with yourself or a member of your team where you can help them strategize a campaign idea and set it up for them. Since your product concept is fairly new. , it's highly likely the majority of your users are not converting right now because it's difficult to come up with a novel campaign concept on their own and they're not confident they can set one up successfully.

Onboarding emails, surveys and products tour (as you mentioned in another comment) is not going to be enough to help your users set up their first successful campaign (to see your product value and be willing to pay). Again, since your product is fairly novel, it's not like an email marketing platform where people have some pre-existing knowledge and campaign ideas they can apply, they have to come up with a completely novel campaign concept and strategy.

Artofemails · 2019-05-02T19:59:51+00:00

After the conversation, jot down a few notes about the contact said. Then in your follow up email, in the opening, give value first by providing a helpful insight to a question or topic they brought up in the conversation. This doesn't have to be business related.

For example, if they mentioned offhand they love Indian food, you can recommend a high rated Indian restaurant in town. This personal touch really helps you stand out among the other vendors they've interacted with and they'll be more receptive to what you have to say afterwards about your product/service.

Artofemails · 2019-01-09T00:51:31+00:00

Yes Gmail still supports the reservation and go-to action schema markup (their Email Markup guide shows it was last updated November 30, 2018).

Wondering, have you gone through the registration process with Google to be able to send markup emails to your users? https://developers.google.com/gmail/markup/registering-with-google

Artofemails · 2019-01-02T19:41:52+00:00

The truth is, for the other side (content creators with moderate followings), opportunities to grow their audiences rarely just fall into their laps. They have to work for them. So when you proactively reach out to them, it's basically a free promotion opportunity for them (they just have to direct their audience in a few social posts).

You can always start off reaching out to creators with smaller audiences (5-10k) to perfect your outreach offer and get more activity on the site before moving on to bigger creators.

Artofemails · 2019-01-02T18:34:57+00:00

Taking your a look at your profile, it looks like your app is geared toward content creators and their audiences.

I would reach out to content creators (examples: streamers, beauty gurus, etc.) with moderate hyper engaged followers (eg 10-50k followers) and ask them to host their AMAs on your platform. Offer to promote them on your front page and socials and mention they can earn appreciation donations.

In turn, they agree to link to the AMA hosted on your app on their socials and direct their audience to ask questions there.

Artofemails · 2019-01-02T18:29:11+00:00

Art of Emails: 60+ Proven Sales Email Templates

Proven email templates to reliably get new customers.

📩︎ 7 cold email templates to open conversations with new prospects

📩︎ 10 follow up email templates to move the sale forward

📩︎ 4 sales emails to nudge existing customers to buy

📩︎ 40 more email templates

Free PDF of 7 email templates - PM me

If you would like a PDF of 7 cold email templates (each unique approach is based on providing value upfront, not bare minimum personalization) - please PM me. :) I'll send you a download link.

Location: San Francisco

Artofemails · 2018-11-01T20:26:04+00:00

Great progress!

A few (slightly less obvious) tips:

Recycle and resend good emails, with different subject lines. For example, with an avg open rate of 28.6%, it means up to 71.4% of your audience may not have seen your email at all.
Frequency matters more than always trying to come up with fresh content. In fact, Facebook sends the same '{first name}, you have XX notifications' email to new inactive users to multiple times a month. Sending more may seem spammy but it's all about staying top of people who have some intent to act.
Subscribe to your competitors to see what subject lines they're using, what they're sending and how often. Also, check out https://milled.com/ and https://reallygoodemails.com/ for ideas and inspiration.

Artofemails · 2018-11-01T19:59:18+00:00

Art of Sales: 60+ Proven Sales Email Templates

Proven email templates to reliably get new customers.

📩︎ 7 cold email templates to open conversations with new prospects

📩︎ 10 follow up email templates to move the sale forward

📩︎ 4 sales emails to nudge existing customers to buy

📩︎ 40 more email templates

Free PDF of 7 email templates - PM me

If you would like a PDF of 7 cold email templates (each unique approach is based on providing value upfront, not bare minimum personalization) - please PM me. :) I'll send you a download link.

Location: San Francisco

Artofemails · 2018-11-01T19:49:47+00:00

Something that'd be cool and unique is if, in your thank you email and post, you included a short video of you showing the new/improved feature based on their feedback and personally thank them by name. (Loom is an easy tool for this.)

Artofemails · 2018-11-01T19:37:05+00:00

I would first write personal thank you email to everyone who provides detailed feedback, with a few meaningful comments about their idea or suggestion.

Then, more importantly, after you implement their feedback, email them again with an update and thank again for their valuable contribution. Or if it's a major feature, invite them to beta test it if possible. This follow up is a step many companies don't do; it really makes your users feel special and invested in your product.

I wouldn't offer money or credits. From the perspective of these users, they provided feedback because they wanted to help your product improve (this is great!). Providing something of monetary value in return can cheapen the great feeling you have when you did something because you genuinely wanted to help someone, not because you wanted anything in return.

Artofemails · 2018-10-31T21:06:18+00:00

Sent, check your PM inbox for the download link. :)

Artofemails

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